Buscador de Tesis y publicaciones académicas

Social Media Analytics for Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Sport marketing in the digital age

Alan Seymour · Paul Blakey

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...

Social Influencers as Catalysts for Digital Marketing Success: Engagement, Persuasion and Conversion

Dariene Polo · Althea Rose Anino · Paul Mark Matuseño · Carlo Ellis Estrella · y 3 más

This study examined the influence of social influencers as catalysts for digital marketing success among selected respondents from the College of Business and Public Administration of Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST). Specifically, it assessed influencer attributes in terms of cred...

Interactive Digital Marketing Dashboards and Data-Driven Campaign Decision-Making - An Empirical Study

S.K . PARTHIBAN · Dr. R. RAAJALAKSHMI

Abstract The nature of digital marketing has transformed from being a form of communication that is mostly assessed ex post facto at the end of a campaign into a quantifiable business activity where marketing managers are supposed to be able to measure performance of ongoing campaigns. As a result of growth in such for...

How Digital Marketing Can Help People, Nature, and the Economy Grow Together

Alisha Riaz

Digital marketing is no longer just about selling products or promoting brands. Today, it can play a big role in helping people, protecting nature, and growing the economy at the same time. This paper looks at how digital marketing can support a better and more balanced future for everyone. Many businesses now use onli...

Digital Marketing and Public Relations in Egypt

Amany Bassyouny

MARKETING STRATEGIES IN ENHANCING COMPETITIVE ADVANTAGE

null Halimatus Sa'diyah

This study aims to analyze the role of marketing strategies in enhancing organizational competitive advantage through a Systematic Literature Review (SLR) approach. The literature search was conducted using Scopus, Web of Science, Google Scholar, and Garuda databases, covering publications from 2011 to 2025. The SLR pr...

Kualitas Layanan dan Digital Marketing: Kunci Kepuasan Konsumen

null Muchlis · Rizki Candra Kirana

The purpose of this study is to analyze the effect of digital marketing on customer satisfaction through service quality. In this study, the population is the population in this study is not known for certain with a sample of 155 people using heir theory. Data collection techniques using questionnaires and distribution...

DIGITAL MARKETING AND FAMILY ENTREPRENEURSHIP: CREATING NEW BUSINESS MODELS AND EXPANDING JOB OPPORTUNITIES

Abdukarimov, Bobir · Qo'ziboyeva, Shaxodat

The integration of digital marketing and family entrepreneurship creates new opportunities for Uzbekistan's economy. This dissertation analyzes the application of digital marketing in family entrepreneurship, its role in developing new business models, and the potential for expanding job opportunities. Digital marketin...