Buscador de Tesis y publicaciones académicas

Recent developments in the use of digital marketing to promote tourist attractions

Shitij Goyal · Kollathur Sudheer · Pratima Pandey · Uttam Chakraborty · y 2 más

In recent years, the tourism sector has seen substantial development, with digital marketing emerging as an important aspect that affects the promotion of tourist attractions. As technology advances, the tourist industry will be forced to adjust to the ever-changing world of online platforms. The objective of the study...

Digital Marketing Risk Assessment Based on ISO 31000: Empirical Evidence from the Indonesian OTA Sector

Indra Gunawan · Rudy Sondang Sinaga · Alfonso Harrison

Background: Online marketing campaigns are marketing strategies that utilize digital technology to promote products or services through the internet. Objective: The goal of these campaigns is to increase brand awareness, engagement, and sales in a more effective and efficient manner. Methods: Online marketing campaigns...

STRATEGIC OBJECTIVES FOR INNOVATIVE DEVELOPMENT OF MARKETING AND E-COMMERCE AS PART OF DIGITALIZATION OF CORPORATE BUSINESS

Journal of Theoretical and Applied Information Technology

The article is devoted to study of strategic objectives of innovative development of marketing and e-commerce as part of global digitalization of the enterprises’ business. Pros and cons of digital marketing and e-commerce providing for optimized and increased business efficiency are analyzed. Key barriers to developme...

Inovasi Dalam Manajemen Pemasaran Dan Menjaga Relevan Bisnis Di Era Digital

null Dian Sudiantini · null Dwi Nurambarwati · null Faizah Dwi Julianti · null Farhan Febriansyah Putra · y 2 más

Research Objective on innovation in marketing management: Maintain corporate spirit in the digital age by increasing the company's online presence: In the digital age, an online business presence is essential to reach potential customers. Innovations in marketing management can help businesses improve their online pres...

<b>Digital Marketing Strategy and Customer Rating: Impact on Purchase Decisions at Sinar Mandiri</b>

Myla Sunar Dewi · Nur Hayati

The rapid growth of digital technology has transformed marketing practices, forcing businesses to adopt digital platforms in order to remain competitive and influence consumer behavior. In this environment, digital marketing strategies and customer rating play an increasingly important role in shaping purchasing decisi...

Maximizing the Impact of Digital Marketing: AI Integration for More Precise and Effective Strategies

Andi Pangeran · Iqbal Afra · Tito Peter Lenando

In this dynamic digital era, the marketing Landscape continues to evolve rapidly. To stay ahead of the competition, businesses need to adapt and take advantage of the latest technology. One technology that offers tremendous potential to increase the effectiveness of digital marketing is Artificial Intelligence (AI). Ar...

MODERN INNOVATIVE TECHNOLOGIES AS A TOOL FOR IMPROVING DIGITAL MARKETING

Autoría no especificada

The article examines key innovative technologies that form the modern digital marketing system and ensure increased competitiveness of enterprises in the digital economy. The role of artificial intelligence, machine learning, Big Data, AR/VR, CRM systems, marketing automation, blockchain and chatbots in improving the p...

Introduction to Digital Marketing and Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Eksplorasi Faktor Penghambat Adopsi Digital Marketing pada UMKM di Kota Palu

Ira Nuriya Santi · Indra Parawangsa · Syamsul Bahri Parani · Faruq Lamusa

ABSTRAK Digital marketing memegang peranan penting bagi UMKM dalam meningkatkan daya saing usaha di era digital. Namun, adopsi digital marketing di kalangan UMKM masih menghadapi beragam tantangan. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam faktor-faktor penghambat adopsi digital marketing pada UMKM...

Vilka förändringar har digital marknadsföring inneburit för B2C?

Olofsson, Johan · Nordlinder, Max

Målet med den här studien är att ta reda på vad digital marknadsföring har inneburit för B2C. Marknadsföring har alltid varit en viktig del av företag och när internet växte fram föddes digital marknadsföring, där marknadsföringen sker genom digitala kanaler, digitala plattformar och sociala medier. Studien är baserad...