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Digital marketing publications have flourished in the last two decades, but the literature remains fragmented and juvenile. This review maps the recent digital marketing landscape. 323 articles published between 2019 and 2023 were retrieved from Web of Science, Scopus, and ProQuest databases. Boolean Operators were app...
Business, Economics and ManagementMarketingsocial sciencesother social sciences
Eko Juni Wahyudi Wahyudi · Sudarmiatin Sudarmiatin
The development of digital marketing today has the potential to change economic patterns in Indonesia, changes in economic patterns can be in the form of an increase in people's purchasing power and changes in people's consumptive behavior. It is necessary for someone to know and learn this digitalization era to accele...
economics and businesssocial sciences1. No poverty
MTN Ghana is a dominant player in the Ghanaian telecommunications industry and understanding how they can leverage digital marketing to improve their financial performance is crucial for their continued success. The digital landscape in Ghana is rapidly evolving, and effective digital marketing strategies are becoming...
digital marketing strategiesfinancial performanceMTN Ghanaeconomics and business
The study investigates digital marketing usage in micro, small and medium-sized enterprises (MSMEs) of Assam along with the extent of digital marketing adoption and also explores the challenges of Digital Marketing Adoption. Digital marketing adoption is measured for a sample of 301 MSMEs located in two districts of As...
In this modern era, digital marketing has become a mainstay or prima donna in the world of marketing. However, not all MSMEs have the ability to change their marketing patterns to digital marketing. Low educational background and lack of knowledge about the internet, development, and technology are the factors that cau...
Abstract. Introduction. In the context of dynamic convergence of the physical and digital worlds, presence of an incredible amount of information about an individual consumer, critical perception of traditional forms of advertising by society, increased efficiency of data processing and communication, traditional marke...
The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare servi...
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand t...
jel:M004. Educationeconomics and businesssocial sciences
Angelica Graciela Manek · Anak Agung Istri Agung Maheswari
The use of digital marketing has become an important strategy in product marketing to increase company profits and competitiveness. This article discusses the use of digital marketing in marketing Secret Garden Village products. The background to this research is the importance of digital marketing in the modern era wh...
Ahmed Abd El-Azim · Diaaeldin Tantawy · Hussain Kamel elnabawy
Digital marketing can be defined as promoting goods and services in innovative ways by using digital platforms in order to reach customers cost-effectively, timely, this thesis provides a general definition of marketing and discusses marketing on digital platforms. This thesis also introduces the two most relevant onli...
Fine Artseconomics and businesssocial sciencesArchitecture
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