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In recent years the competition between higher educational institutions in recruiting international students has significantly increased. The universities and polytechnics are working on establishing their reputation, increasing trust and attracting more prospective students. Due to this reason, higher educational inst...
This study has been undertaken to investigate impact of online marketing on youngsters, Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather for success...
Heridayani Heridayani · Fitri Ani · Prima Yanti Siregar · Suci Dianhiny · y 3 más
<p>Digital marketing is one of the marketing methods used by MSME actors to develop their businesses. The increased use of the internet has led people to engage in modern marketing and abandon conventional marketing methods. This community service activity aims to help the problems faced by Tan Collection MSMEs. The so...
The COVID-19 pandemic has catalyzed a seismic shift in digital marketing practices, with platforms like TikTok emerging as pivotal tools for businesses to engage with consumers in new and impactful ways, reshaping the landscape of marketing strategies and emphasizing the importance of adaptation to emerging trends and...
This study investigates the influence of digital marketing on sales volume among culinary micro and small enterprises (MSMEs) in Banjar District, a sector in which digital adoption remains limited despite increasing demands for technological adaptation. The central problem concerns the low level of digital marketing li...
The purpose of the article is to study the potential of digital marketing and the possibilities of its use in the conditions of modern challenges. It has been proven that the development of high technologies and digitalization processes have changed approaches to business organization and the existing challenges have s...
India is right now going through an exciting phase of the entrepreneurial drive where first-generation entrepreneurs are creating startups that are solving issues and challenges faced by customers and creating wealth for themselves. India right now has the third largest number of startups in the World right after USA a...
Yunus, Muhammad Alwi · Susetyo, Dwinanto Priyo · Yuzar, Arfi · Firmansyah, Yogi · y 2 más
The purpose of implementing this PKM activity focuses on training activities regarding the use of digital media to support school digital marketing with the aim that teachers and parents of students can have the ability to be literate in digital media and use it for school marketing. The improvement of the ability and...
digital marketing strategysocial sciencesdigital literacySWOT analysis
null Ilham karin rizkiawan · null Fahman Hadi · null Rizcho Louistama
MSMEs are increasingly required not only to adapt to digital marketing but also to respond to changing consumer preferences for more environmentally responsible products. This remains a challenge for members of the Karanganyar Regional Leadership of ‘Aisyiyah (PDA Karanganyar), particularly in understanding green marke...
The rapid growth of social media, particularly TikTok, has transformed digital marketing strategies and consumer purchasing behavior. This study aims to analyze the influence of brand ambassador utilization and digital marketing on consumer purchase decisions on the TikTok Shop platform. The theoretical framework is ba...
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