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Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

126.534 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2021 Acceso abierto Revisado por pares

Effectiveness of Digital Marketing on the Promotion of the Botswana Human Resource Development Council’s (HRDC) Services

I. Rapuleng- Tuelo, Faith · E. Ndjaba, Shihaleni

Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing platforms to promote its services and reach out to its stakeholders, customers and clients. This was meant to augment traditional marketing platforms such as television, radio and newspapers, which were not reaching out to a...

economics and business social sciences 1. No poverty
  • EUROKD Egitm Danismanlik Group
  • English
  • DOI: 10.32038/mbrq.2021.18.04
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Other 2023 Acceso abierto

Digital marketing leveraged to advance the growth of the company's business : case: hotel Kuusamon Portti

Poutanen, Petra

The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel industry and will consider the unique characteristics of the hotel and its target market. The goal of...

fi=Palvelumuotoilu|sv=Service Design|en=Service Design| customer experience hotel sector social media
  • Finland
  • English
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Artículo 2020 Acceso abierto Revisado por pares 1 cita

DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Bambang Setiyo Pambudi · Suyono Suyono

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Bus...

economics and business social sciences
  • University of Trunojoyo Madura
  • DOI: 10.21107/kompetensi.v13i2.6829
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Artículo 2026 Acceso abierto

Digital Marketing in Coimbatore | Boost Your Online Presence with Expert Strategies

Iqtechway

In today’s competitive world, every business needs a strong online presence to stay ahead. If you are looking for reliable digital marketing in Coimbatore, you are at the right place. A professional digital marketing team can help your brand grow by combining creativity, data, and technology to reach your target audien...

digital marketing service in coimbatore digital marketing in coimbatore seo company in coimbatore economics and business
  • Zenodo
  • DOI: 10.5281/zenodo.20228517
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Artículo 2021 Acceso abierto Revisado por pares 63 citas

Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Ganesh Dash · Debarun Chakraborty

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation...

purchase intention life insurance pandemic customer satisfaction
  • MDPI AG
  • English
  • DOI: 10.3390/su13126735
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Artículo 2022 Revisado por pares 1 cita

METHODOLOGY OF ASSESSING THE DIGITAL MARKETING’S IMPACT ON BUSINESS EFFICIENCY

Daniella MUSHKA · Viktoriya BONDARENKO · Nazariy POPADYNETS · Oleksandr KOVAL

Introduction. Application of information communications methods becomes an essential success element in current doing business conditions. Since contemporary information society increasingly needs new communication methods, the use of digital marketing in business is very efficient as it consistently evolves. Therefore...

economics and business social sciences 8. Economic growth
  • Drukarnia Madryd
  • Ukrainian
  • DOI: 10.36887/2415-8453-2022-1-21
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Artículo 2026 Acceso abierto

Strategic Marketing Adaptation to Evolving Consumer Behaviour in The Digital Age

Shikha Goel, Pankaj Madan

Consumer behavior has become a critical concern in the ever-evolving digital landscape. To address the dynamic consumer behavior in the digital era, this study analyzes effective marketing strategies that companies should adopt in a competitive and technology-driven market. The paper's main focus is on the influence of...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.21368637
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Artículo 2022 Acceso abierto Revisado por pares

Analisis Persepsi Konsumen Terhadap Digital Marketing Produk Abon Ikan Lele Berbasis Social Media di Kabupaten PasuruanDigital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet,

null Musta’in · null Ernawati

Digital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet, either by using websites, e-commerce, social media, email, adwords and blogs. This study aims to identify consumer behavior and measure consumer perceptions of digital marketing or onli...

economics and business social sciences
  • Universitas Yudharta Pasuruan
  • DOI: 10.35891/lempuk.v1i1.3546
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Other 2017 Acceso abierto

How can a digital marketing plan aid in the growth and development of an online music production company? : Case Study: Ghost Beats

Verma, Raphael

The purpose of this thesis is to find out how a digital marketing plan can aid in the growth and the development of an online music production company that primarily sells instrumentals to aspiring artists and record labels. Additional goals were to identify the best digital marketing tools for the company to utilize,...

Marketing Digital Marketing Strategy fi=Logistiikka|sv=Logistik|en=Logistics|
  • Metropolia Ammattikorkeakoulu
  • Finland
  • English
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Tesis de licenciatura 2017

Digitální marketing: případová studie užití digitálních technologií v marketingu

Vildová, Tereza

In this bachelor thesis I work with the use of digital technologies in marketing. The goal of the thesis is to describe and evaluate tools used in 2016 Christmas marketing campaign by the Sephora company. In the theoretic-methodical part I present 21st century marketing overview focused on digital marketing and its tre...

4. Education
  • Vysoká škola ekonomická v Praze
  • Czech Republic
  • Czech
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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