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The study aims to analyze the positive effects of implementing digital marketing tools in golf tourism. The importance of digital marketing for the tourism industry is considered. The market of golf tourism and its expansion is evaluated. Different types of digital marketing tools are presented. Their use for the devel...
Purpose: This research discusses the nature of the relationship between digital marketing tools and marketing literacy. Theoretical framework: The topic of marketing literacy is a modern marketing topic, (Rahmanto et al., 2023). Several researchers have reported good results on the impact of social media on digital lit...
With the ever increasing online community and opportunities, digital marketing is fast becoming the mainstream in the field of marketing. At the same time marketers have to be up-to-date with the current digital trends in order to be able to improve themselves and make valuable contributions to their organisations. The...
yritysmarkkinointicontent marketingsocial sciencesUnited Arab Emirates
Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah
The development of information technology, media, and telecommunication technology, in this case, digitalization, impacts consumer and producer behavior changes. Companies must undergo marketing transformations in order to improve their marketing performance in the digital era. Research on the adoption of digital marke...
digital marketing capabilityinternational disability alliance (ida) strategic circleTechnology9. Industry and infrastructure
Digital marketing is an essential strategic instrument used by businesses to increase their perceived competitive performance in increasingly volatile markets. In emerging countries like Iraq, the development of digital technologies and social media has drastically impacted consumer behavior and marketing strategies. T...
The article examines the role of digital marketing strategies in ensuring sustainable economic growth in the digital economy, their relevance and timeliness. Digital marketing tools and approaches are studied.
330economics and businesssocial sciencesHF Commerce
A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digi...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the deve...
The rapid growth of digital technologies has transformed the way businesses communicate with consumers, promote products, and build long-term relationships. Digital marketing innovation has emerged as a strategic tool that enables organizations to enhance customer experiences, improve brand visibility, and strengthen c...
Digital marketing and tourism substantially contextualize our research by discussing digital marketing amidst aperfect understanding of the e-tourism panorama thereof. It goes deep into the whole development of marketing strategiesin the industry, enhancing customer engagements, and progressing on business understandin...
IndonesiaDigital marketingeconomics and businesssocial sciences
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