Buscador de Tesis y publicaciones académicas

ANALISIS DIGITAL MARKETING PADA HOTEL KILA DI KABUPATEN LOMBOK BARAT TERHADAP KEPUASAN KONSUMEN

Menik Aryani

Penelitian ini berjudul “Analisis Digital Marketing Pada Hotel Kila Di Kabupaten Lombok Barat Terhadap Kepuasan Konsumen”. Penelitian ini dilakukan di Hotel Kila Sengiggi Beach, dengan jumlah responden 100 orang. Konsumen yang dijadikan responden pada penelitian ini diambil secara acak dan telah menginap lebih dari tig...

Mejora de la rentabilidad en almacenes de electrodomésticos mediante estrategias de marketing digital: evidencia empírica en La Concordia

Hermosa-Vega, Gustavo Gabriel

Digital marketing is essential nowadays due to the new perspective offered by the technological era and the way business is conducted. Stores and commercial businesses need digital marketing to achieve their objectives and satisfy increasingly demanding customers with new trends. This article focuses on the effectivene...

Strategi Digital dan Affiliate Marketing terhadap Keputusan Pembelian Gen Z: Studi Kasus Produk Antarestar di TikTok Shop

Dika Nabil Muflif · Ni Made Ida Pratiwi · Awin Mulyati

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Affiliate Marketing terhadap keputusan pembelian produk Antarestar di Tiktok shop pada Gen Z di Surabaya. Metode penelitian yang digunakan adalah dengan menggunakan kuesioner melalui google form akan diterapkan untuk mengumpulkan data dari respond...

The Impact of Digital Marketing on the Market Share of Tourism Firms in Jordan

Khaled Khalaf Alafi · Bader Ismaeel

This study aimed to demonstrate the impact of digital marketing and evaluate the level of use through its strategies of search engine optimisation, search engine marketing, marketing content creation, social media marketing, mobile marketing, and email marketing on the market share of five-star hotels in Jordan. The cu...

A deep dive into the training needs assessment of Haryana's farmers about digital marketing of agricultural commodities

S.R. Verma · null Sumit

India's exponential growth in internet users, reaching 692 million as of January 2023, has transformed various sectors, including agriculture. With 467 million social media users, constituting 32.8 percent of the population, the digital landscape offers vast potential for agricultural marketing. The digital marketing s...

Digital Marketing

Rainer Olbrich · Carsten D. Schultz · Christian Holsing

In closing: the future of digital marketing

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)

Rahmat Aidil Djubair

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)

Pelatihan Digital Marketing Sebagai Strategi Peningkatan Penjualan Kain Tenun Di Sa’dan, Kabupaten Toraja Utara

Olivia Devi Yulian

Digital marketing is a sales system that utilizes online media to develop business. Digital marketing is a media for promotions and transactions that are widely used today, because it can provide benefits for buyers and sellers. Digital marketing can be in the form of business applications with platforms such as Facebo...

AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making

Amineh A. Khaddam · Amro Alzghoul · Hani J. Irtaimeh · Ahmad Ali

The study is based on the serial-mediated model that investigated the relationship between business intelligence capabilities and digital marketing performance using two mediators: customer insights and data-driven decision-making. The study posits that the dynamic capability's view point, business intelligence capabil...