Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Factors Influencing the Strategy of Marketing in This Digital Era

Shubhanker Trivedi

Abstract- Nowadays, with everything happening so fast digitally, marketing has changed a lot, pushed by new tools, changing customer habits and how the internet changes frequently. Key factors guiding the creation and carrying out of marketing strategies in the digital age are highlighted in this research paper, namely...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem49251

Leer el documento

Publication 2025 Acceso abierto

DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE OF ARTISANAL PRODUCTS IN AKWA IBOM STATE

Aniefiok, Okon Akpan · Aniekan, Eyo Awah · Affiah,, Eno Aniefiok

This study investigated the influence of digital marketing strategies on sales performance of artisanal products in Akwa Ibom State, Nigeria. As digital transformation reshaped business landscapes globally, local artisans increasingly faced the need to adopt innovative marketing approaches to enhance their market visib...

economics and business social sciences

• AMERICA SERIEL JOURNAL
• English
• DOI: 10.5281/zenodo.15547077

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Constraints to Digital Marketing of Snails in South Western Nigeria

Awotodunbo,, Adebayo Aworeni · Lawan, Abdulmumini · Suleiman, Adeyemi Rafiu

The study assessed the constraints to the digital marketing of snails in South-western Nigeria. Using a multi-stage sampling procedure and simple random sampling techniques, 180 snail marketers were sampled for the study. Data were collected with a questionnaire and analysed using frequency count, percentage, mean, and...

economics and business social sciences

• African Journals Online (AJOL)
• DOI: 10.4314/jae.v30i1.11s

Leer el documento

Artículo 2022 Revisado por pares

Program Pengabdian Masyarakat Terpadu (PPMT) ‎ Pada UMKM Bolu Emprit dan Kue Es Di Dusun Krajan 2, Desa ‎Grabag Kabupaten Magelang

Septi Wibowo · Tutugo Swasono · Ayudya Windhiasani Handarini · Shylvia Ratna Dewi · y 1 más

The change in the marketing system from traditional to digital marketing to face the 5.0 era forced MSMEs to make changes in their product marketing system through social media and E-Commerce. Based on this, there are still many MSME actors who do not understand digital marketing. For this reason, the purpose of this I...

• Indra Institute
• DOI: 10.58707/ikhlas.v1i1.286

Ver ficha

Other 2023 Acceso abierto

Digital marketing : Marketing local business through social media

Anil, Parajuli

This thesis examines why digital marketing is important in this age of the internet. The study looked into the complex dynamics of digital marketing with a focus on how it affects small businesses. The study looked into the practises, problems, and wins of digital marketing, putting light on the specific factors that a...

Internet case study social media economics and business

• Finland
• English

Leer el documento

Artículo 2024 Revisado por pares

Pelatihan Digital Marketing Sebagai Strategi Peningkatan Omset Penjualan Sarung Tenun Sutra Hitam Desa Tanah Towa

null Nurfaidah · Andi Syarifuddin · null Bunyamin · Andi Hadidu

Abtrak Digital marketing merupakan sistem penjualan yang memanfaatkan media online untuk mengembangkan bisnis. Digital marketing menjadi media promosi dan transaksi yang banyak digunakan saat ini, karena dapat memberi keuntungan bagi pembeli dan penjual. Digital marketing dapat berupa aplikasi bisnis dengan platform se...

• PT. Wadah Inovasi Indonesia
• DOI: 10.53622/intekmas.v2i1.216

Ver ficha

Artículo 2024 Acceso abierto Revisado por pares

EMPLOYEE DIGITAL ADAPTABILITY IN IMPROVING MARKETING CAPABILITIES

R M Fransiska · P Lumbanraja · Y Absah

This research explores the impact of AI, Big Data Analytics, Omnichannel platforms, IoT, and integrated learning systems on marketing capabilities within the context of digital banking, with employee digital adaptability serving as a mediating factor. Conducted at a state-owned bank in North Sumatra, the study uses a m...

economics and business social sciences

• Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESI...
• DOI: 10.24034/icobuss.v4i1.615

Leer el documento

Tesis (sin nivel) 2024 Acceso abierto

PLANO DE MARKETING DIGITAL EM BIBLIOTECAS UNIVERSITÁRIAS: MODELO E ESTRATÉGIAS PROPOSTAS À BIBLIOTECA CENTRAL DA UFAM

Pereira silva, Kamilla

O presente estudo propõe a criação de um plano de Marketing Digital para a Biblioteca Central da Universidade Federal do Amazonas. O objetivo da pesquisa é propor a implementação de estratégias de Marketing Digital na criação de um plano de Marketing Digital para a biblioteca central da Universidade Federal do Amazonas...

Plano de Marketing Bibliotecas universitárias Marketing Digital social sciences

• Zenodo
• Portuguese
• DOI: 10.5281/zenodo.14002681

Leer el documento

Other 2016 Acceso abierto

Marketing Digital (sólo) para curiosos

Universidad de Alicante. Observatorio Comunicación en Cambio

Evento con motivo del Día de Internet en el que varios profesionales hablarán sobre las tendencias en marketing, comunicación y publicidad digital: marketing de influencia, video marketing, SEO social, blogging.

Marketing SEO Internet media and communications

• Spain
• Spanish

Leer el documento

Artículo 2019 Revisado por pares 30 citas

PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS

Thomas M. Key · Andrew J. Czaplewski · Jeffery M. Ferguson

Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tool...

4. Education economics and business social sciences

• Informa UK Limited
• English
• DOI: 10.1080/10528008.2019.1610331

Ver ficha