Buscador de Tesis y publicaciones académicas

The influence of digital marketing orientation on export intention: mediation impact of export channel selection

Yusmar Ardhi HIDAYAT · Farah Novita RAMADHANI

This study aims to analyze the role of digital marketing orientation and selection of export channels in export intention. This study also examines the selection of export channels as a mediating variable between digital marketing orientation and export intention. The partial least-squares structural equation model (PL...

The Influence of Digital Marketing on Purchase Intention with Brand Awareness as a Mediating Variable

William S. Edwin

This study examines the relationship of digital marketing to purchase intention, and the relationship of digital marketing to purchase intention mediated by brand awareness. The digital marketing variable has 4 indicators, namely information recombination, accessibility, navigation interaction, and speed. The next vari...

ANALYSIS OF THE USE OF DIGITAL MARKETING IN INCREASING SALES AT THE SARI TANI TEMANGGUNG AGRICULTURAL SHOP

Ananda Putri Prasetya · Budi Lesmana

The purpose of this study is to analyze the influence of the use of digital marketing on sales carried out at Sari Tani Agricultural Stores. Marketing has become one of the efficient ways for small and medium enterprises (SMEs) to optimize sales in line with the development of digital technology. This study uses a quan...

Impact of Digital Marketing on Consumer Behavior

Li Jiaqing

In the current digital landscape, digital marketing has emerged as a powerful force, gaining prominence due to its convenience and its ability to reach a diverse and expansive audience. Often synonymous with social media marketing, it has become a cornerstone in shaping consumer purchasing behavior. Social media empowe...

ЎЗБЕКИСТОНДА КИЧИК БИЗНЕС КОРХОНАЛАРИДА ҚЎЛЛАНИЛАЁТГАН РАҚАМЛИ МАРКЕТИНГ СТРАТЕГИЯЛАРИ

Autoría no especificada

Digital marketing has become a key factor that determines the competitiveness and growth of small enterprises across the world. Within Uzbekistan, the phenomenal adoption of digital technologies, the growth of internet penetration, and the growing popularity social media platforms, have fueled a revolutionary change in...

The use of digital marketing channels in the internationalization strategies of B2B companies:

Filipe, Sandra · Barbosa, Belém · Santos, Claudia Amaral

In the age of globalization, digital marketing is an essential strategy for companies in all business sectors. While the literature highlights the effectiveness of digital marketing in the Business-to-Consumer (B2C) market, its adoption and performance in Business-to-Business (B2B) markets require further research. Thi...

Investigating the Influence of Digital Marketing in Youth’s Decision to Study Abroad: An Overview from Ernakulam District, Kerala

null Susan Sony Jacob · null Dr.V. Sumathi

Digital marketing has greatly changed the way students collect information and make choices about higher education overseas. This study examines the role of digital marketing in youth's decision-making process in the Ernakulam District of Kerala. The research uses the quantitative research design and the study used a s...

Penerapan Digital Marketing pada Penjualan Karang Hias (Ornamental Coral): Studi Kasus pada CV. Rezky Bahari Makassar

null Burhan Burhan · null Sumarni Sumarni · null Rahmayati Rahmayati

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of ex...

Management and Measurement of the Performance of Digital Marketing

Autoría no especificada

Digital Marketing to Increase Sales of Fishery Products for MSMEs in Biringkanaya District

Muh Rifkhi Ramadhan · Sri Suro Adhawati · Amiluddin Amiluddin · Arie Syahruni Cangara

Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their imple...