Buscador de Tesis y publicaciones académicas

Sosialisasi Digital Marketing Pada UMKM di Kota Blitar Sebagai Sarana Pengembangan Pemasaran Produk

null Saniyyah Saniyyah · null Tiara Febry Adviola · null Ika Korika Swasti

Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The...

Personalization in Digital Marketing and its impact on Customer Engagement: Review of the Literature

Raginii Bhat · Monika Khanna

Companies in every industry are depending more and more on digital marketing to engage with consumers, build their brand, and eventually advertise goods. Digital marketing is the process of reaching and interacting with online consumers utilizing digital channels such as search engines, social media, mobile devices, th...

Adoption and Impact of Artificial Intelligence Technologies in Digital Marketing: a Study with Special Reference to Coimbatore City

RAMACHANDRAN P · VIGNESHKUMAR K

ABSTRACT The integration of Artificial Intelligence (AI) in digital marketing has led to a transformative shift in how businesses engage with their audiences and optimize marketing strategies. Digital marketing leverages various online channels such as social media, email, SEO, and mobile platforms to promote products...

Pemanfaatan Digital Marketing Bagi Universitas Islam Al-Azhar (Unizar)

Danang Priyo Jatmiko · Hendri Purnomo · Bayu Wibisana

Digitalization an important role as a marketing media and transmission of academic/non-academic information. Therefore, analysis related to optimizing the use of digital marketing for Unizar. The hope, using digital marketing to expand the range of Unizar promotions to remote areas. Al-Azhar Islamic University (UNIZAR)...

Usage of Digital Marketing Channels by Micro, Small, and Medium Enterprises (MSME) in Nganjuk Regency

Tiara Fatihah Ramadhanti · Nur Hendrasto · Afif Zaerofi

This study provides insight into the utilization of digital marketing channels for MSMEs in Nganjuk Regency, Indonesia. Starting from the types of channels usaged, the constraints during utilization and the benefits obtained by MSMEs. This study used a descriptive qualitative and quantitative approach with a case study...

Advantages of digital marketing in the world of digital games

Radoslav Baltezarević · Borivoje Baltezarević · Ivana Baltezarević

The digital gaming industry, apart from being extremely powerful, also gathers a multi-million audience of gamers. With gamers playing digital games with the help of gaming consoles, computers and smartphones, and spending most of their time in the virtual space, it is certainly best to communicate in their digital env...

The Mediating Marketing Capabilities Between Entrepreneurial Orientation, DIGITAL Literacy, AND SME Performance

Lestari, D. (Dewi) · Adi, R. (Roni) · Karlina, K. (Karlina)

Purpose: SMEs in Batam City still face challenges in maintaining performance due to limited resources, marketing, and digital adoption. This study aims to examine how entrepreneurial orientation and digital literacy affect SME performance, with marketing capability serving as a mediating factor. Methodology/approach: U...

Marketing digital como herramienta de comercialización y ventas

Solís Osaba, Yessika del Carmen · Gutiérrez Hernandez, Rosa Apolonia · Mayorga García, David Salomón

El presente documento de seminario de graduación tiene como tema marketing digital y como sub tema marketing digital como herramienta de comercialización y ventas. Con el objetivo de explicar las generalidades del marketing digital, y su función en las actividades de la mercadotecnia en la era moderna, el marketing dig...

Digital Marketing in the inspiration phase

Marjolein Visser · Martin Kloos · Bart van der Kooi · Michiel Zwama

Crowdsourcing in Digital Marketing

Afnan S. Al-Nafisa · Ahmad Alnafessah