Buscador de Tesis y publicaciones académicas

Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy

Negoiță Olivia Doina · Purcărea Anca Alexandra · Popescu Mirona Ana-Maria

Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisitio...

PROBLEMS AND PANACEA OF DIGITAL MARKETING IN INDIA

Shantkumar A. Bangundi

This study explores the challenges and solutions associated with digital marketing in India. It examines the barriers faced by businesses, such as limited digital literacy, infrastructural gaps, and regulatory concerns, while highlighting the opportunities brought by the rapid adoption of digital technologies and incre...

Research challenges in digital marketing: Exploring the complexities of a dynamic landscape

null Ismael Adebafa

This paper explores the complexities of a dynamic, rapidly evolving landscape in the field of digital marketing. The identified challenges include evolving consumer behavior, privacy and security concerns, multi-channel integration, artificial intelligence and automation, influencer marketing and social media, and meas...

HOW DIGITAL MARKETING DRIVES SALES FOR SMALL BUSINESSES?

Nilufar Mamajonova · Sofiya Xusnuddinova · Moxlaroy Ibroximova

In this article, we discuss how digital marketing is important to small businesses based on our survey. We will see factors that help small businesses increase their sales without spending a big amount of resources as businesses did. What are the privileges of digital marketing in the the technologies era and what are...

The main directions of introduction of digital marketing technologies into the activities of service providers

Yahyokhonov Niyozkhuja Bahroil Ugli

This article focuses on the main directions and approaches to the introduction of digital marketing technologies in the activities of service providers, based on the importance of digital platforms and the model of their introduction. Scientists of our country have also conducted a number of studies on this issue, most...

Digital Marketing Strategy completed

Autoría no especificada

DIGITAL MARKETING TOOLS AND THEIR IMPACT ON THE DEVELOPMENT OF THE JEWELRY MARKET

Anna S. Shults

The purpose of the article is to analyze the impact of digital marketing tools on the modern jewelry market. The article examines the transformation of consumer behavior under the influence of digital communication channels, examines the effectiveness of various online tools (social networks, content marketing, targete...

Marketing research for Caramel Cozy Creations

Kivilahti, Oona

The purpose of this thesis report was to conduct marketing research for the case company Caramel Cozy Creations, a micro business in Finland, operating in the niche market of artisanal handicrafts goods. The objective was to provide the commissioner with the necessary knowledge required to create a digital marketing st...

Digital transformation and firm performance: Mediating influence of digital marketing capabilities in the textile sector

Pardeep Kumar · Preeti Dahiya · Shachie Sandhu · Shilpa Sardana

Digital transformation is becoming increasingly important in the textile sector, especially for micro and small businesses that wish to grow sustainably. This paper explores the contribution of digital marketing capabilities to the relationship between organisational dynamic capabilities and firm performance. Essential...

Culinary Development Strategy for Traditional Japanese Food (Moci) in Bengkulu City by Utilizing Digital Technology

Jihan Fatanah · Putri Indriani · Fadilla Nur Azizah

Digital marketing strategy is a form of marketing that utilizes digital media. Several digital media that currently have the potential to be used as digital marketing media are social media. Some of the social media most widely used by Indonesian people are WhatsApp, Instagram, Facebook, TikTok and Telegram. Social med...