Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

126.541 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2026 Acceso abierto Revisado por pares

Digital transformation and firm performance: Mediating influence of digital marketing capabilities in the textile sector

Pardeep Kumar · Preeti Dahiya · Shachie Sandhu · Shilpa Sardana

Digital transformation is becoming increasingly important in the textile sector, especially for micro and small businesses that wish to grow sustainably. This paper explores the contribution of digital marketing capabilities to the relationship between organisational dynamic capabilities and firm performance. Essential...

  • EDP Sciences
  • DOI: 10.1051/shsconf/202623702003
Leer el documento
Tesis de licenciatura 2021 Acceso abierto

Marketing digital en el sector jurídico

Tuero Ferrer, Carmen

Con la revolución tecnológica, la digitalización y el aumento de la competencia en el sector jurídico, el marketing digital se está convirtiendo en un aspecto imprescindible para la gestión de los despachos de abogados. El objetivo del presente TFG es el análisis de las diferentes estrategias de marketing digital que s...

social sciences law
Artículo 2025 Acceso abierto Revisado por pares

Integration of personal branding and influencer marketing: A literature review study on the paradigm shift in marketing communication in the era of creative economy and digital platforms

Nurmala Nurmala · Liliyana Liliyana

This study aims to analyse the integration between personal branding and influencer marketing as a representation of the paradigm shift in marketing communication in the era of the creative economy and digital platforms. Through a literature review approach, the results show that digital transformation has shifted mark...

economics and business social sciences
  • Scientific and Literature Open Access Publish...
  • DOI: 10.21744/ijbem.v8n4.2455
Leer el documento
Artículo 2026 Revisado por pares

Effect of Digital Marketing on Brand Awareness

Swasti Singh Swasti Singh · Pranshu Pranshu

Digital marketing has revolutionized how brands connect with consumers, significantly enhancing brand awareness through targeted, measurable, and scalable channels. This report examines the multifaceted impact of digital marketing strategies—such as social media, SEO, content marketing, and paid advertising—on brand re...

media and communications social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijcope.v2i6.187
Ver ficha
Other 2025

Prospects for the Development OF A New Type OF Logistics Marketing in the Conditions OF the DIGITAL Economy

Panjievna, G. E. (Gulbahor)

In the context of the digital economy, the new type of logistics marketing and business strategies play a crucial role. Technologies such as artificial intelligence, big data, and IoT help optimize logistics processes and improve customer service quality. This article analyzes the impact of digital transformation on lo...

Indonesia economics and business social sciences
  • Antis International Publisher
  • Indonesia
  • English
Ver ficha
Other 2026 Acceso abierto

digital marketing agency in Indore

digital, Brandsetu

Brandsetu Digital is a digital marketing agency in Indore that helps businesses grow online in a simple and practical way. They offer services like social media marketing, SEO, paid ads, website development, and branding to help you reach the right people and build your presence.

  • Zenodo
  • DOI: 10.5281/zenodo.19184660
Leer el documento
Artículo 2025 Revisado por pares

Digital marketing in the construction industry: opportunities and development prospects

Anna Bazhukova · Sergey Podustov

The article examines the importance of digital marketing in the construction industry as one of the key factors in increasing the competitiveness and efficiency of companies. The authors analyze current trends in the digital environment, consider practical examples of successful use of Internet marketing tools - SEO, s...

  • University of Information Technology and Busi...
  • English
  • DOI: 10.26118/2782-4586.2025.20.58.036
Ver ficha
Artículo 2026 Revisado por pares

Impact of Digital Marketing Strategies on Customer Engagement – A Study in Trichy District

Atchaya Lakshmi M · Kanagarathinam S N

Digital marketing has become an important strategy for businesses to connect with customers in the present competitive environment. Through social media platforms, email marketing, search engine optimization, and online advertising, organizations are able to reach customers quickly and effectively. Customer engagement...

economics and business social sciences
  • Scholastic Research Publication
  • DOI: 10.64137/30508509/ijhsims-v3i3p118
Ver ficha
Artículo 2026 Acceso abierto Revisado por pares

Implementation of Syncoreblud PT Syncore Indonesia's Digital Marketing Media Strategy in Building the Company's Brand Awareness

null Rahmatika Amalia Pawestri · Raden Roro Ratna Roostika

Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied...

media and communications social sciences
  • Universitas Muhammadiyah Pontianak
  • DOI: 10.29406/jmm.v22i1.8914
Leer el documento
Ponencia / congreso 2024 Acceso abierto

Digital marketing in the world of sports: a case study of ATP Challenger Split’s social media marketing activities

Rančnik, Martina · Perkušić Malkoč, Danijela · Borovac Zekan, Senka

The development of techniques and technology and the advent of the Internet have changed how we live and conduct business today. Companies’ marketing activities have also changed, and today, we are discussing digital marketing applied by all successful companies that want to grow, develop, and be competitive in the mar...

Društvene znanosti Marketing Economics social media
  • University of Split, University Department of...
  • Croatia
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp