Buscador de Tesis y publicaciones académicas

Unlocking Growth: Digitalization in B2B Marketing

Cinzia Colapinto · Giorgio Soffiato

This chapter examines the transformative role of digitalization in B2B marketing, emphasizing how advancements in digital technologies such as blockchain, data analytics, and social media have reshaped traditional marketing strategies and business practices. It highlights the convergence of B2B and B2C marketing, drive...

The Role of Mobile Technologies in Digital Marketing and Sales

Lara Stocchi

Actions, Hyperlink, and Mobile Analytics in Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing Agency Bangalore – Complete Marketing Guide

stalkus digital

Digital leadership as a tool for strengthening the market position of the company: corporate and personal context

Iryna Kubareva · Vladyslav Tarlev

The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen m...

Artificial intelligence, emerging technologies, and digital marketing system among gaming companies: Basis for powered digital marketing system framework

Yuankai Zhong

Exploring the Potential of Blockchain Technology in Digital Marketing: A Quantitative Study of Digital Marketing Professionals

Chitra Krishnan · Supriya Lamba Sahdev · Astha Gupta

digital marketing institute in delhi

digi uprise

digital marketing institute in delhi with practical experience

Pengaruh Digital Marketing Development dan Etika Bisnis terhadap Competitive Advantage pada UMKM di Cikarang

null Latifah Ayu Tiarani · null Wita Supira · null Arum Nur Fadillah · null Dede Farida · y 2 más

This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer...

Role of Digital Marketing in Enhancing the Growth of Small and Medium Enterprises in Port Harcourt Metropolis, Rivers State, Nigeria

Ebiye GEORGE · Tamaranebi OGE · Oke Christopher JOHN

Digital marketing has emerged as a transformative force for small and medium enterprises (SMEs), especially in developing economies where traditional marketing channels are limited or ineffective. This study examines the relationship between digital marketing and SMEs’ growth in Port Harcourt Metropolis, Rivers State,...