Buscador de Tesis y publicaciones académicas

The influence and practice of digital marketing strategy in the FMCG industry

Suwen Chu

During the COVID-19 pandemic, there has been a great development from traditional to digital marketing. Due to the closure of stores and the cancellation of public activities caused by the epidemic, all FMCG brands have increased digital marketing to reach consumers, and digital marketing has become the mainstream of m...

Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand

Soonthonsmai Vuttichat · Piluk Patchara

Background: This study investigates the causal model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand. This study aimed to investigate market orientation, digital marketing strategies, competitiveness, innovative marketing behavior, and digital mar...

Digital and Social Media Marketing

Paul Baines · Sophie Whitehouse · Paolo Antonetti · Sara Rosengren

This chapter focuses on digital marketing and social media marketing as a tool with which to communicate and interact with consumers. As people change how they communicate, the marketing profession has turned to digital and social media marketing to complement, and sometimes replace, traditional marketing channels and...

LA IMPORTANCIA DE LA EVOLUCIÓN DEL MARKETING DIGITAL EN LAS EMPRESAS

Llivichuzhca Ortega, Reni Fabian

El presente estudio pretende analizar cómo ha evolucionado el marketing en el ámbito digital. El estudio apunta a la importancia que tiene el marketing digital en el mundo actual y la relevancia que se le da en una empresa. El análisis de la evolución del marketing pretende comparar el marketing tradicional con el mark...

Digital Marketing

Marjolein Visser

ТЕРМІНОЛОГІЧНЕ ДОМІНУВАННЯ ЦИФРОВОГО МАРКЕТИНГУ В НАУКОВОМУ ДИСКУРСІ

Autoría no especificada

Статтю присвячено дослідженню термінологічної динаміки наукового дискурсу цифрового маркетингу через частотний аналіз використання терміна «digital marketing» та суміжних з ним термінів («e-marketing / electronic marketing», «online marketing / on-line marketing», «interactive marketing», «internet marketing», «web mar...

The practical application of digital marketing

Chai, Hua

Digital marketing refers to a marketing method that uses digital technology and online channels for marketing and sales. This article aims to explore the main strategies and methods, advantages, and challenges of digital marketing.

Digital Marketing Communications: Selection Criteria

Kapustina, L. (Larisa) · Gaiterova, O. (Olga) · Izakova, N. (Natalya) · Lazukov, M. (Maksim)

This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...

Content marketing and video marketing in the field of digital marketing communications

Han, Yuanyuan

In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consu...

A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

Mrs. V. S. Jadhav · Dr. R. M. Yallatti

Digital Marketing is a part of marketing which uses digital channels. Some examples of Digital channels includes advertise on website, YouTube, Face book and sponsorship on YouTube. Content marketing, Social Media marketing, E mail Marketing, Search Engine optimization SEO , Search Engine marketing SEM and Web Analytic...