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Modernized Digital Marketing Strategies to Improve Customer Experience Towards Customer LoyaltyModernized Digital Marketing Strategies to Improve Customer Experience Towards Customer Loyalty

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AI and the Six Strategic Pillars of Hyper-Digital Marketing

Vanitha Swaminathan

IMPLEMENTASI DIGITAL MARKETING PADA LIA SOUVENIR JOGJA

Lia Anggita Putri

Digital marketing atau pemasaran digital merupakan bentuk pemasaran yang dilakukan dengan memanfaatkan perangkat media dan saluran digital. Selain karena dukungan teknologi yang memadai, para pelaku usaha juga lebih mudah dalam memasarkan produknya kapan dan dimana saja. Tujuan dari penelitian ini adalah untuk mengetah...

Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism

Radovan Bacik · Jaroslava Gburova · Stefan Gavura · Barbora Iannaccone

In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in t...

Measuring the Influence of Interest on Digital Marketing Performance among SMEs in Sarawak with Data Management Capabilities as the Mediator

Rahmat Aidil Djubair

Digital Marketing has gained spectacular popularity amongst the Small and Middle Enterprises (SMEs) in Sarawak. This phenomenon was triggered due to how much they struggled to survive during the recent impact of the Covid-19 pandemic. However, not many among those digital players realize that the abilities in data mana...

Digital Marketing and Rural Education Development

Shihao Han

In the context of the ongoing implementation of the “Digital Village” strategy, digital marketing—including short video promotions and live commerce—has exerted a notable influence on rural areas. However, this development does not necessarily correspond to a broad enhancement in educational quality. Instead, it has gi...

Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs

Adriansyah Ekaputra · Ratna Deli Sari · Yuyun Yuniarsih · Muhammad Algunadi

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challeng...

Strategi Efektif dalam Pelatihan Persiapan Konten Digital untuk Pemula : Meningkatkan Keterampilan Marketing di Era Digital

null Amanda Mutiara Hasibuan · null Zuhrinal M. Nawawi

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill developme...

DIGITAL MARKETING, SERVICE QUALITY AND PERFORMANCE OF SMES IN MACHAKOS COUNTY, KENYA

Raymond M. Musyoka

The objective of this research is to analyze the interrelationships between digital marketing and service quality, digital marketing and sales performance, service quality and sales performance, as well as the mediating role of service quality in linking digital marketing to sales performance. This investigation adopte...

Digital marketing: Incompatibilities between performance marketing and marketing creativity

Jan Lies

Within digital marketing, marketing intelligence fosters two major developments. First — and even in the absence of key performance indicators — it improves marketing efficiency, as life-cycle marketing, automated price adjustment and programmatic advertising based on artificial intelligence (AI) all support the vision...