Buscador de Tesis y publicaciones académicas

A Study on Evaluating Multi-Channel Marketing Efforts” With Reference to PARIPOORN FOODS LLP

Suhas Satling Khandal · Bharti Anand Gaikwad · Pradnya Hulgeri

In today’s fast-changing digital environment, marketing strategies have moved beyond traditional methods, adopting innovative approaches that utilize technology to connect with and engage consumers. The integration of digital platforms and the need for a unified presence across multiple channels are crucial in crafting...

Pemanfaatan artificial intelligence sebagai solusi digital marketing pada Pondok Pesantren Al Ma’had

Yahya Mara Ardi · Amin Nur Rais · Chalimatusadiah Chalimatusadiah · Dian Mohamad Anwar

Tujuan: meningkatkan literasi digital serta kompetensi guru dan pengurus Pondok Pesantren Al Ma’had dalam pemanfaatan artificial intelligence untuk mendukung digital marketing, sehingga mampu meningkatkan efektivitas promosi dan citra pesantren di era digital. Metode: pelatihan dan pendampingan melalui workshop, prakti...

Du marketing digital SVP, et rien d'autre !

Christian Dussart

Marketing traditionnel et marketing digital sont de nature tellement differente que leur necessaire integration est un veritable casse-tete. La demande pour du marketing digital est forte, mais elle n'est pas forcement bien remplie. Quant aux responsables marketing d'aujourd'hui, ils trouvent injuste de devoir assumer...

Going digital-first: Book marketing’s response to COVID-19

Shaw, Paige

This report explores the impacts of COVID-19 on book marketing, and how to take a digital-first marketing approach, using the University of British Columbia Press (UBC Press) as a case study to explore how a scholarly publisher adapts their marketing activities. These adaptations include how UBC Press pivoted by using...

Strategi Digital Marketing dalam Meningkatkan Minat Masyarakat terhadap Layanan Travel Umrah di Era Digital

Rhoviq, Muhammad · Saputra, Muhammad Naufal · Irfan, Mohammad

This article examines the role of digital marketing strategies in increasing public interest in umrah travel services in the digital era. The study explores the use of social media, content marketing, official websites, WhatsApp Business, and digital testimonials in building consumer trust and attracting potential pilg...

Leveraging Growth Hacking and Digital Marketing: Evidence from Tunisian Startups

L Hu · N. Agrebi

This study explores how Tunisian entrepreneurs adopt digital marketing and growth hacking to support the development of their startups. The aim is to gain a better understanding of the marketing strategies of startups from emerging markets, in a context characterized by resource constraints. By adopting a qualitative,...

Digital marketing course in dwarka

Ayushi Gusain

in todays world businesses are going from offline to online and this is where digital marketing course plays a crucial role it helps them to understand marketing

Branding in the Digital Era:

Akihiro Nishihara · Tetsuma Emmaru · Kazuhiro Suzuki

Directions of development of digital marketing systems at the macro level in the conditions of digital transformation of the economy

Yurii Robul

The aim of the article. The article addresses drivers of digital marketing development as a marketing system at the macro level in the context of digital transformation of the economy. The topic is relatively new and needs attention since most research devoted to digitalization in marketing is usually undertaken on the...

A Comparative Study Of Young- Aged Adults And Middle-Aged Adults Consumers Usage Of Digital Marketing Platforms In The Selection Of Food And Beverage Outlets

Vaibhav Kumar Vishwakarma · Prabhakar Pandey · Sujeet Kapur

Background: The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. Digital marketing is quite important for the restaurant industry as well. Objective: The current study focuses on several online channels, like as websites, s...