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null Saima Iram, Dr. Muhammad Rafiq-uz-Zaman, Mubashir Latif
Digital marketing has transformed how businesses engage with their customers and how it impacts their decision-making process. The aim of this narrative integrative literature review is to study the impact of digital marketing strategies on the customer buying process throughout the customer lifecycle. It covers key di...
Digital marketing is the practice of promoting products, services, or brands through electronic media, such as the internet, social media, search engines, mobile devices, or other digital channels. Digital marketing strategies can include a wide range of tactics, such as search engine optimization (SEO), pay-per-click...
The global transformation of business practices, driven by the rise in digital technology and marketing, has made banking services ubiquitous through digital marketing channels. The objective of the research was to find out the effectiveness of digital marketing in the marketing of bank services and the case institutio...
The subject of this paper is the application of digital marketing tools, including SEO, content marketing, email marketing, social media, influencer marketing, and viral marketing, within the specific context of the agricultural sector. The topic was chosen with the aim of explaining the potential of digital marketing...
SEOcontent marketingsocial mediaeconomics and business
Yuvita, H. (Heni) · Bari, A. (Andriansyah) · Rahman, D. H. (Dayang) · Nugraha, Y. A. (Yoga) · y 3 más
This book discusses marketing theory and practice. It covers basic digital marketing concepts, digital marketing strategies, digital marketing practices and tools, consumer behavior in the digital age, social media and content marketing, search engine optimization and digital advertising, and ethics and privacy in digi...
Isohella, L. (Lari) · Oikarinen, E.-L. (Eeva-Liisa) · Saarela, M. (Martti) · Muhos, M. (Matti) · y 1 más
Abstract Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinating opportunities as consumers but also creates possibilities that were previously perceived as unavailable to companies. Digital marketing as a new medium in various business contexts has received much a...
perc eptions of digital marketingstart-upeconomics and businesssocial sciences
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and others. Hire the best digital marketing service for your company.
In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper...
"The article examines the formation of approaches to the methodology for evaluating the effectiveness of the marketing communications strategy in the digital economy. It considers and analyzes modern concepts of the concept of digital marketing, which include the following components: performance marketing, brand marke...
Iryna Polishchuk · Yuriy Dovhan · Oksana Yakushevska · Larysa Dovhan · y 2 más
The article highlights the issues of modern marketing-oriented business response to new challenges associated with the rapid development of information and digital technologies and digitalization of the population. The purpose of the article is to highlight the results of researchers' approaches to understanding and co...
digital marketing toolsTechnologyElectronic computers. Computer scienceT
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