Buscador de Tesis y publicaciones académicas

"The Future of Online Growth with Smart Digital Marketing Strategies in 2026"

Sanbrains Seo

"In today\u2019s fast-changing online world, businesses need strong digital strategies to stay competitive. Customers search online before making decisions, and search engines now focus more on user experience and helpful content. In 2026, companies must focus on quality marketing methods instead of outdated SEO tricks...

Rezension „B2B Digital Marketing Playbook“

Christian Leyh

The Influence Of Digital Marketing And The Use Of Digital Wallets On Consumer Behavior On Ecommerce Platforms

Refi Nabilah Royadi · M Ramaddan Julianti · Saepul Nazar

This study aims to analyze the influence of digital marketing and digital wallet usage on consumer behavior within e-commerce platforms. The research is motivated by the rapid digitalization of transactions and the growing importance of digital marketing strategies and payment technologies in shaping consumer decision-...

STRATEGI PENJUALAN MAKANAN MELALUI MEDIA DIGITAL: GOFOOD, GRABFOOD DAN SHOPEEFOOD

Fajriyah Salsabila Halim · Rafika Rahmawati · Siti Mardiah

The purpose of this community service is to help overcome the problem for MSME actors to use digital applications in developing their business as well as a means to promote through digital marketing. Various digital marketing strategies through digital applications, including Gofood, Grabfood and Shopeefood. The method...

ГЛОБАЛЬНІ ТЕНДЕНЦІЇ РОЗВИТКУ МАРКЕТИНГУ ЯК ІНСТРУМЕНТУ УПРАВЛІННЯ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Autoría no especificada

The article provides a comprehensive analysis of global trends in marketing development in the context of the digital transformation of the economy. It substantiates the changing role of marketing within the management systems of modern enterprises. It is demonstrated that, under the influence of digital technologies,...

Digital Marketing Strategies and Millennial Consumer Behavior A Multi-Criteria Decision Approach using VIKOR Method

Autoría no especificada

Millennials, or Generation Y, represent a key demographic segment in the development of online shopping. Their internet purchasing habits and brand engagement significantly influence digital marketing strategies. This paper explores millennial preferences and evaluates the effectiveness of key marketing techniques such...

THE ROLE OF DIGITAL MARKETING IN REVOLUTIONIZING THE TOURISM INDUSTRY OF UZBEKISTAN

Kholieva, Albina

Digital marketing has emerged as a powerful tool for transforming the landscape of the tourism industry globally, offering unparalleled opportunities for destination promotion, visitor engagement, and industry growth. This article explores the pivotal role of digital marketing in revolutionizing the tourism industry of...

Influence of Digital Marketing, Product Quality, and Price on Ando Product Purchase Decisions

Karima Nabila Yulia Rahmawati · Mas Oetarjo

This study aims to examine the influence of digital marketing, product quality, and brand price on the purchasing decisions of Ando products. The method used is a quantitative survey. The results of the study indicate that all three variables have a significant effect on purchasing decisions, both partially and simulta...

DIGITALIZATION OF ENVIRONMENTAL MARKETING: ITS IMPACT ON CONSUMER BEHAVIOR AND BRAND TRUST

Yana Salo · Maksym Kochevoi

The article examines the impact of the digitalization of environmental marketing on consumer behavior and the formation of brand trust in the context of digital transformation and the increasing importance of sustainable development. The relevance of the study is determined by the growing significance of environmental...

Digital Marketing vs. Traditional Marketing

Vera Gelashvili

Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective i...