Buscador de Tesis y publicaciones académicas

Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram

Marwa Salsabila Anshory · null Mochammad Rochim

Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its adva...

Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation between Business Organization and Consumer

Farjana Akter · Sultana Jahan Soheli, · Zayed- Us- SalehiN · Abul Kalam Azad

The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the i...

Research trends in digital marketing and data-driven marketing: A bibliometric analysis

Kara, Tugce Acar · Orman, Ferhat

The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DDM) with a holistic a...

Assessment of Digital Marketing Skills Acquired for Digital Marketing Activities Among Business Education Students in Universities in Bayelsa State

ABITE, Emmanuella Nwanemi · DAMBO, Isabella Boma

Abstract This study assessed the digital marketing skills acquired for digital marketing activities among Business Education students in universities in Bayelsa State. Two research questions guided the study and two null hypotheses were tested at 0.05 level of significance. The study adopted the descriptive survey rese...

Transforming Sports Business with Digital Marketing

Brandon Mastromartino · Hannah H. Bo · Troy T. Zhao · James J. Zhang

Digital Marketing

BABLI

The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The de...

Marketing Digital / Digital Marketing

Fernández del Hoyo, Alfonso Pedro · Valor Martínez, María del Carmen

Digital Marketing — Digital marketing redux: Pharmaceuticals take a second look at e-detailing

Kim Ramko · Michael Jarosch

STRATEGI MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL

Permana Angga Ade · Abdul Wahid · Dedy Wijaya Kusuma · Ahmad Sauqi · y 2 más

This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digi...

TOURISM SERVICES MARKETING TOOLS

G. A. Bohatyryova · V. V. Barabanova

Objective. The objective of the present article is to study the possibilities of marketing tools in terms of digitalization of society and the market of tourist services in Ukraine; to identify opportunities for the implementation of digital marketing methods in the new economy. Methods. The theoretical and methodologi...