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Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct a scientometric ana...
This paper examines the influence of digital marketing on the business growth of local small and medium enterprises (SMEs) in Nepal by considering four tools: Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing Campaigns (EMC), and Paid Online Advertisements (POA). A quantitative research de...
social mediagrowtheconomics and businesssocial sciences
Este projeto tem como objetivo descrever o que é o marketing digital e seu uso na atualidade nas empresas e analisar a aplicação do marketing digital na Synco Digital, empresa provedora de soluções em marketing digital e geração de leads. O trabalho busca responder de que modo as estratégias digitais podem auxiliar no...
Strategic analysisAnálise estratégicaDigital marketingeconomics and business
Xiaolin Li · Ziyu Wang · Ruirui Zhang · Linpu Guo · y 2 más
Purpose This study intends to explore whether information technology integration capability (ITIC), digital marketing capability and cross-channel integration capability (CIC) can improve construction enterprise performance (CEP) in China's construction industry amid global informatization, as well as the moderating ro...
The rapid expansion of digital technologies has significantly transformed marketing practices, shifting traditional approaches toward data-driven and customer-centric strategies. Despite the growing adoption of digital marketing tools, there remains limited clarity on how organizations effectively convert digital data...
In the 21st century, when technology is evolving rapidly and there is unlimited access to information, there is no denying that the world we live in is changing rapidly. The rapid development of science, globalization, the transition to the information society and the digital economy have contributed to a significant t...
The rapid development of technology has greatly changed the marketing landscape in the world, where marketing methods that were previously completely traditional and conventional have now been integrated into the digital world. Understanding and awareness of the importance, role and influence of digital marketing in mi...
Anotation In Aksels Neiland’s master thesis „Digital marketing development perspectives in Latvia”, author has set aim to examine digital marketing environment and its progression in Latvia. Based on carried out research, author, has drawn conclusions and developed proposals to increase efficiency of digital marketing...
The dynamic evolution of technologies offers boundless opportunities for marketing communication, especially for alcohol brands in Malaysia which are in the “semi-dark market” environment and are restricted from mass advertising, the introduction of digital marketing certainly gave rise to a new ray of hope. The aim of...
The purpose of this study is to substantiate strategic digital marketing management as a key driver of enterprise competitiveness and performance in turbulent economic environments. The paper aims to demonstrate that digital marketing should be interpreted not as a set of isolated promotional tools, but as an integrate...
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