Buscador de Tesis y publicaciones académicas

STRATEGIC DIGITAL MARKETING MANAGEMENT AS A DRIVER OF ENTERPRISE COMPETITIVENESS AND PERFORMANCE IN TURBULENT ECONOMIC ENVIRONMENTS

Hanna Zhosan · Yurii Kyrylov · Oleksandr Averchev

The purpose of this study is to substantiate strategic digital marketing management as a key driver of enterprise competitiveness and performance in turbulent economic environments. The paper aims to demonstrate that digital marketing should be interpreted not as a set of isolated promotional tools, but as an integrate...

Development of an Artificial Intelligence System to Monitor Digital Marketing of Unhealthy Food to Children: Research Protocol

Olstad, Dana Lee · Raman, Munib · Valderrama, Camilo · Abad, Zahra Shakeri Hossein · y 4 más

OBJECTIVES: Unhealthy food marketing to children adversely affects their diet quality and health. The negative impacts of this marketing may be amplified on digital media, which allows industry to use artificial intelligence (AI) to market unhealthy food to children in covert ways. Health Canada is developing regulatio...

Content Marketing in the ‘Digital Age’: Categories and Performance Measurement

Maximov, Denis · Marko Grünhagen

Investigation of Categories and Performance Measurement in Content Marketing in the ‘Digital Age'.

Analsisis pemasaran dan keuangan digital terhadap daya saing global hasil pertanian komoditas ekspor di provinsi Sulawesi-Selatan

Muhammad Irfan Arya · Farhan Djufri · Hartina Beddu

Digital marketing is a marketing strategy using digital media and the internet. The concept and application of digital marketing is something that is done to boost product sales from a brand. Digital marketing really helps business actors to attract domestic and international consumers and potential consumers quickly....

Digital marketing strategies for high-tech products: Digital and social media marketing research

G. N. P. V. Babu · Ruben Anto · P. Giri Babu

The analysis of digital marketing tactics of selected insurance companies in Croatia

Cvitanović, Petra Leonora

Insurance companies don’t always implement the same marketing tactics as their competitors, which is especially visible in the digital environment, where all of the aspects of digital marketing strategy can be compared more easily. Designing a digital marketing strategy is not an easy task because marketing specialists...

CERDAS DIGITAL MARKETING DI ERA DIGITAL PADA SMK Al AMANAH, TANGERANG SELATAN

Fina Ratnasari · Puspita Handayani · Ayumi Rahma

This Community Service Program (PKM) aimed to provide knowledge and skills in accounting bookkeeping and digital marketing strategies through social media for students at SMK Al-Amanah. The program was conducted by the faculty team from the Bachelor's Degree in Accounting program, Faculty of Economics, Universitas Pamu...

Digitaalisen markkinoinnin osaamisen kartoitus matkailun alueorganisaatioissa

Saarimaa, Eveliina

The aim of the thesis was to clarify the know-how of digital marketing in destination marketing organizations, and to find out how destination marketing organizations utilized digital marketing at the moment when the thesis was executed, in which segments they had strengths and weaknesses and how these organizations wa...

Digital Marketing Outreach and Training for MSME Actors in Girikerto, Sleman Regency, Yogyakarta Special Region, Indonesia

Erni Saharuddin , · Setya Putri Rahayu , · Olla Agustia Leriani , · Muhammad Fajrus Shodiq, · y 3 más

This community service activity aims to enhance the knowledge and understanding of Micro, Small, and Medium Enterprise (MSME) actors in Turi District, Sleman Regency, regarding the importance of digital marketing in business development. The activity was motivated by the condition of the partners, who already possess b...

Pengaruh Strategi Digital Marketing terhadap Keputusan Pembelian Produk Asuransi pada Generasi Milenial

Aguspriyani, Yani; Universitas Islam Negeri Sultan Maulana Hasanuddin Banten · Polindi, Miko; Universitas Islam Negeri Fatmawati Sukarno Bengkulu · Fitriani, Putri Diesy; Universitas Islam Negeri Sunan Gunung Djati Bandung · Darmansyah, Trisna Taufik; Universitas Islam Negeri Sultan Maulana Hasanuddin Banten · y 1 más

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap keputusan pembelian produk asuransi pada generasi milenial di Indonesia. Variabel bebas yang digunakan adalah strategi digital marketing yang terdiri dari digital advertising, social media marketing, email marketing, dan website ma...