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Alef Muller Silva de Souza · Lúcia de Fátima Lúcio Gomes da Costa
A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digita...
Background: Digital marketing is rapidly growing in India, driven by its large population of mobile users and social media enthusiasts. Indian businesses view digital marketing as an essential technique for their success. However, farmers in Haryana, like many other states across the country, are not fully utilizing it...
null Muhammad Owais · null Sohaib Uz Zaman · null Syed Hasnain Alam
Introduction: The rapid evolution of digital media has compelled businesses to adopt digital marketing strategies to enhance brand image, foster consumer engagement, and ensure customer loyalty. This study examines the impact of digital marketing strategies on brand image, consumer engagement, purchase intention, and l...
The chapter on “Digital Marketing Strategy” provides a comprehensive guide for creating effective digital marketing roadmaps aligned with business objectives. It emphasizes the importance of clarity and precision in setting objectives, adopting the SMART framework (Specific, Measurable, Achievable, Relevant, Timebound)...
Digital Marketing refers to a series of online marketing and product sales techniques used to advertise goods and services through various digital platforms. This requires the use of technology, digital channels and social media as a platform to reach audiences or targets, build brand awareness or brand image, and gene...
economics and businesssocial sciences8. Economic growth
Lim, Kah Boon · Tan, Veronica Wan Juan · Yeo, Sook Fern · Tan, Cheng Ling
In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase d...
HF5410-5417.5 Marketing. Distribution of products9. Industry and infrastructureeconomics and businesssocial sciences
ABSTRACT: Brands are using digital marketing techniques more frequently in today's digital-first industry in an effort to increase their visibility and cultivate enduring customer relationships. This study uses an explanatory and descriptive research methodology to examine how digital marketing affects brand recognitio...
Importance of Digital Marketing in Today’s Business World In today’s fast-paced digital landscape, having an online presence is no longer optional; it’s essential. Businesses of all sizes rely on digital channels to connect with their audience, build brand awareness, and increase revenue. This is where Digital marketin...
Social Media marketing agency in hyderabadSEO Company in Hyderabadeconomics and businesssocial sciences
The rapid proliferation of digital technologies has fundamentally transformed the marketing landscape of the hospitality industry worldwide. This review paper critically examines the role and effectiveness of social media platforms and internet-based marketing tools in the hospitality sector, with a specific contextual...
The Covid-19 pandemic, including Indonesia, has an impact on economic instability and one of the affected is Micro, Small and Medium Enterprises (MSMEs) in the fashion sector, which then demands MSME actors in the fashion sector in Indonesia to be creative in marketing their products or services through digital marketi...
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