Buscador de Tesis y publicaciones académicas

Development of Digital Marketing in the World and in Ukraine

R. V. Ihnatenko

The article is aimed at studying the main problems and prospects for the development of digital marketing in the world and in Ukraine. The article defines the essence of the concept of digital marketing and analyzes the main areas of its application, such as: market segmentation, influence marketing, analysis of the be...

Simulación de una estrategia de marketing digital para la empresa “LEGO”

Martínez Caicedo, Diana Patricia · Rengifo García, Marino · Salazar Valencia, Paola Andrea

El presente documento de prospectiva empresarial simula una estrategia de marketing digital para el lanzamiento del nuevo producto LEGO Life, de la empresa LEGO en España. Se empleó el método documental para recopilar información de la web de carácter primario en la página oficial de la empresa y de carácter secundario...

Digital Marketing Intervention on Dynamic Finance and Feasibility Using Simulation: A Case Study

Endang Chumaidiyah · Melodiva Madao · Putri Maulani Fauzi

This paper aims to design a model that assesses the impact of digital marketing interventions on the finance and feasibility of Micro, Small, and Medium Enterprises (SMEs). The model developed in this study evaluates the most effective digital marketing alternatives to boost sales in line with the production capacity o...

Digital Marketing: Disruption, Expansion and its Impact on Businesses

Ritesh Dwivedi · Parth Nath

The research paper is about Digital marketing: disruption, expansion, and its impact on businesses. In this research paper I will discuss about the various types of digital marketing tools used by companies. I will take three tools of the digital marketing and how they help the companies to attract more audiences. I ha...

Research-Digital Marketing ( Multi-channel marketing analysis)

Khan, Adnan

DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING

Gaibnazarova Zilola Maxsudovna

The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challen...

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR IN INDIA

Ms.NANDINI.S · Ms.JEBISHA J · Mr. MOHITH LAL .K.S

ABSTRACT:Digital marketing has become a vital component in shaping consumer buying behavior, particularly in a rapidly developing country like India. This study aims to examine the impact of digital marketing on consumer purchasing decisions by analyzing the preferences, attitudes, and responses of consumers toward var...

FEATURES OF DIGITAL MARKETING FOR COMPUTER GAMES

Marina E. Glushchenko

Effective market launch and launch of sales of computer games is provided through the development of a marketing strategy based on Internet marketing technologies. The article formulates the principles of marketing for this type of product, describes the most effective digital marketing tools at the stages before and a...

Digital Marketing Strategy of Small and Medium Enterprises for Snack in Bogor City

Aulia Ratnadianti · Idqan Fahmi · Sufrin Hannan

Snack MSME (Micro, Small & Medium Enterprises) is one of the business unit categories that has great potential to be developed at this moment. This study aimed to formulate digital marketing alternative strategies for snack MSME in Bogor. This study began with the analysis of respondent characteristics, both for MSME r...

Digital Marketing Implementation Plan for Kainuun Aalto

Ermakov, Denis

The purpose of the thesis was to create a digital marketing implementation plan for Kainuun Aalto. Aalto community college, a department of Kainuun Aalto Center of Expertise, was seeking to attract a new market segment: students that are studying in Kajaani and improve the Kainuun Aalto brand’s digital prescience throu...