Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

Nanda Asmawati · Widhy Tri Astuti · Wisnalmawati Wisnalmawati

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee applic...

PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT

null Ramadhani Hamzah · null Rina Nurhayati · Jalaludin Jalaludin · Enny Diah Astuti · y 1 más

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business accou...

Peran Literasi Keuangan dalam Memoderasi Hubungan Antara Modal Usaha dan Digital Marketing Terhadap Kinerja UMKM

null Budi Riyanti · null Hardi Utomo · null Rindu Ajeng Wiganingtyas

The Indonesian government has supported MSMEs through initiatives such as business loans, training, and digitalization programs to enhance competitiveness. However, many MSMEs still struggle to manage capital effectively and to utilize digital marketing technology due to low financial literacy and limited digital skill...

CHALLENGES FACED BY BUSINESS WHEN ADOPTING DIGITAL MARKETING STRATEGIES IN RURAL AREAS

Ankit Kumar Garg · Chandan Singh · Kartik Soni · Pranjal Agarwal · y 1 más

The rapid advancement of digital technologies has transformed marketing strategies globally, offering businesses unprecedented opportunities to reach their target audiences. However, the adoption of digital marketing strategies in rural areas presents unique challenges that are often underestimated. This paper delves i...

Mapping the digital landscape: a bibliometric analysis of the role of digital marketing in customer engagement

Kavita N.A. · Monika Sehgal

Sosial Media Marketing untuk Meningkatkan Kunjungan Wisatawan: Studi Kasus pada Desa Wisata Pentingsari Yogyakarta

Siska Ariyanti · Nerissa Arviania · Ahmad Zaki

<p class="8Abstractcontent"><span lang="EN-US">Digital marketing is an activity of managing and implementing marketing using electronic media such as websites, emails, and other mobile media that aims to achieve marketing goals through the application of digital technology. Pentingsari Tourism Village is a village loca...

Digital Marketing Plan : Case Cent-Listat Oy

Junnikkala, Iida

The purpose of this thesis is to create digital marketing plan for Cent-Listat Oy which is small B2B company that produces and sells panels and moldings. Topic was chosen after interest in the subject of the author of this thesis. Case company was chosen after author’s own interest in the field of interior design and b...

Transformation of the Ukrainian banking sector marketing under conditions of war and digitalization

Maksym Babenko · Tetyana Novikova · Volodymyr Kotkovskyi · Iryna Denchyk

The digitalization of Ukraine’s banking sector creates new opportunities for improving marketing efficiency, building customer trust, and developing innovative financial services. During wartime, digital marketing becomes a key tool for banks’ adaptation to crisis conditions, ensuring flexibility, resilience, and compe...

Digital Marketing Plan. Case Company

Fomina, Nadezhda

This product-based thesis work describes the research and development of a digital marketing plan for a commissioned company. The company is a small-sized B2B (business to business) and B2C (business to consumer) interior design manufacturing brand in the market. The company has digital resources but has never had a ma...

Consumer purchasing intention and marketing data mining model in the digital economy

Yang Zhao