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Werner Krings · Roger Palmer · Alessandro Inversini
Abstract The role of digital media in B2B marketing has gained traction with academics and practitioners in recent years. However, a comprehensive framework about the use and value of these media has not been developed, leaving B2B experts uncertain about their effectiveness. In fact, whether or not digital media can i...
Romy Aulia · Dahriansah Dahriansah · Yori Apridonal M
Abstract: Digital marketing is a marketing or promotion activity through the internet or online digital media. The purpose of this community service activity is to provide an understanding of the role of digital marketing in an effort to increase the sales of MSME products that have an impact on the welfare of the comm...
The rapid proliferation of digital technologies has transformed the way educational institutions engage with their takeholders, making digital marketing an indispensable tool for growth and sustainability. This study investigates the impact of digital marketing practices in educational institutions in Chennai, a city k...
Experience exponential growth and unprecedented market reach for your small and medium-sized enterprise through the critical utilization of technology in marketing. In today's modern era, the survival of businesses heavily relies on digital marketing strategies that propel enterprises to new heights, ensuring their pre...
With the rapid development of digital technology, the marketing environment for enterprises is changing at an ever-increasing speed and unpredictably; therefore, the old model of marketing can no longer meet the demand for real-time response. Based on the theory of dynamic capabilities, this paper will systematically s...
The competitive environment continues to rise in the mobile money industry and the operators have been forced to implement innovative marketing tactics in order to boost their customer acquisition and retention. In this study, the researcher is examining how digital marketing influences growth of revenues and market sh...
The article examines the theoretical and methodological foundations of enterprise marketing management in the context of digitalization. The critical importance of digital marketing transformation for ensuring enterprise competitiveness in the modern business environment has been substantiated. A comparative analysis o...
The purpose of the study was to explore how digital marketing supports the growth of small creative businesses in Finland, with a particular focus on immigrant entrepreneurship. The case company, Soul Space by Jay Art Studio, provides the context for the study to explore successful digital marketing strategies for crea...
Bachelor's Degree Programme in International Businessimmigrantssocial mediaeconomics and business
null Nur Azlinda Herawati · null Goldensia Katarina Nay · null Marsianus Aparato · null I Made Bagus Dwiarta
This study aims to comprehensively examine the role of social media as a digital marketing strategy in transforming consumer behavior patterns, with a primary focus on the effectiveness of social media platforms at each stage of the purchase decision-making process. Using a literature review method and a qualitative ap...
Artificial Intelligence (AI) is transforming digital marketing by helping businesses improve customer engagement, personalize marketing activities, and make better business decisions. This study examines the impact of AI on digital marketing in Karnataka using data collected from 385 respondents, including consumers, p...
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