Buscador de Tesis y publicaciones académicas

Digital Marketing Capability and Sustainable Marketing Performance: Evidence from Cosmetics Firms in Thailand

Rattawut Chaola · Kornchai Phornlaphatrachakorn · Sorawit Ngamsutti · Chutima Ruanguttamanun

This study investigates the influences of digital marketing capability on multiple stages of marketing outcomes among cosmetics firms in Thailand. Grounded in Dynamic Capabilities Theory and Contingency Theory, the study examines the effectiveness of digital marketing capability in enhancing customer acceptance excelle...

The Digital Echo: The Influence of Digital Marketing Channels on Brand Awareness and Consumer Purchase Decisions

Asif Iqbal · Salman Ahmed Khan · Muhammad Thair Abbasi · Faisal Ismail · y 1 más

This study explore the impact of the digital marketing strategies ( Social Media Marketing, Email Marketing, Content Marketing and Online Advertising) on brand awareness while investigating to what extent does this resulting effect subsequent affects consumer purchase decisions. Understanding these relationships can al...

Digital Marketing

Usha Venkatesh -

This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. This paper mainly studies the development history of digital marketing and existing significance including the difference and contact...

Digital marketing strategy for business services

Aji Kresno Murti · Titin Endrawati · Muhammad Sani Kurniawan · Bayu Prabowo Sutjiatmo · y 1 más

This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital m...

Influencing Marketing Performance: The Role of Digital Marketing Orientation and Entrepreneurship Orientation through Brand Resonance Capability

Abdul Razak Munir · Andi Aswan · Andi Syahida Ulhaq Pasyrib

In an increasingly digital marketplace, businesses face challenges in optimizing their marketing performance while fostering strong brand connections through innovative strategies. This study investigates the influence of Digital Marketing Orientation and Entrepreneurship Orientation on Marketing Performance, mediated...

Digital Marketing and Customer Experience Strategy

Muhammed Fatih Cevher

This study examines the importance of using digital channels in increasing marketing and customer loyalty by addressing digital marketing and customer experience strategies. The rapid development of the digital age obliges businesses to focus on digital marketing methods and develop strategies to improve customer exper...

Analisis Deskriptif dari Poster Artikel Ilmiah: Digital Marketing & Green Marketing Analysis of Digital Content Creation Using AI to Empower MSMEs Through Digital Marketing

, Di · Wijaya, Michelle Cecilia

Figura 27: Confluências entre marketing digital e marketing científico no contexto ASEO

Trevisan, Gustavo Lunardelli

A Figura representa as confluências entre o Marketing Digital e Marketing Científico Digital no contexto ASEO, onde elementos de marketing digital convergem aos elementos de marketing científico, por caminhos que se entrelaçam em estratégias e ações específicas, perfazendo-se em caminhos possíveis no processo construti...

THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT

Eva Sundari · Awliya Afwa · Dani Pratama

Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market s...

The Impact of Digital Marketing on Business Growth and Consumer Behavior in Rural Khandesh of Maharashtra in India

Vinod Shamrao Mahajan · Dr. Madhulika A. Sonawane

This research investigates the impact of digital marketing on business growth and consumer behavior in the rural Khandesh region of Maharashtra, India. Three key hypotheses were examined: the support of digital marketing for rural business growth, the relationship between digital marketing and customer satisfaction, an...