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null Rahma Nanda Nur Azizah · null Mutiatus Sofiah · null Luat happyana
This research aims to explore the role of digital marketing as a catalyst for change in building resilience among pesantrens in the digital era. A qualitative method was employed with a case study approach on pesantrens in Banyuwangi that have adopted digital marketing strategies. Data were collected through in-depth i...
null Nyoman Sri Manik Parasari · Ni Putu Yunita Anggreswari · Anak Agung Ari Maheswari · I Wayan Seven Wisnu Putra Suanda
This research aims to analyze the digital marketing strategy implemented by Xovid20 in building brand awareness in the digital market. Using a qualitative approach, this research involves in-depth interviews with owners, designers, and consumers of Xovid20 products, as well as analysis of digital content shared by the...
null Ayu Wandira · null Fadilatun Nufus · null Nur Kholisah · null Riki Gana Suyatna · y 1 más
Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to...
Ponencia / congreso2019
Acceso abierto
Revisado por pares
How can big data contribute to the hotel's digital marketing success?
Ristova, Cvetanka
Each day information shared digitally increases significantly. The digital era has brought a ton of data, which marketers nowadays can only leverage to make better strategic marketing decisions through more accurate insights, such as big data. And since in this digital era, “data is king”, important marketing decisions...
Other social scienceseconomics and businesssocial sciences
Digital marketing has become part of our everyday life with the emergence of the digital age. This paper presents terms related to digital marketing and enterprise. Attention shall be paid to the digital age, which is the period in which digital communication is designed. The paper then deals with the term of enterpris...
InternetSOCIAL SCIENCES. Interdisciplinary Social Sciences.convergenceDRUŠTVENE ZNANOSTI. Interdisciplinarne društvene znanosti
The difference in farmers' perceptions of using digital marketing as a marketing strategy indicates that not all farmers share the same views, understanding, and readiness to adopt such technology. This study aims to analyze the perceptions of farmers who use and do not use digital marketing, and to examine the factors...
economics and businesssocial sciencesdigital marketingperception
This study explores the profound influence of digital marketing on consumer buying behavior within the context of e- commerce portals in Hyderabad, India. In the digital age, marketing strategies have evolved significantly, leveraging online platforms to reach a broader audience and engage consumers more effectively. T...
In the age of globalization, digital marketing is an essential strategy for companies in all business sectors. While the literature highlights the effectiveness of digital marketing in the Business-to-Consumer (B2C) market, its adoption and performance in Business-to-Business (B2B) markets require further research. Thi...
economics and businesssocial sciencesinternationalization strategydigital marketing
This paper investigates the relationship between entrepreneurial orientation (EO) and marketing performance (MP) in small and medium-sized enterprises (SMEs) in Oman, with specific focus on the mediating roles of digital marketing capabilities (DMC) and digital marketing implementation (DMI). Although there has been ev...
With the development and popularity of the Internet, digital marketing has gradually become popular in various industries. Following the development of the times, the catering industry applies digital marketing as the main marketing method. Starbucks, as one of the major companies in the restaurant industry, has comple...
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