Buscador de Tesis y publicaciones académicas

L'inbound Marketing Au Cœur De La Strategie Digitale De L'entreprise

SENIHJI Khadija · IHOULINE Salma

Résumé: L’inbound Marketing a vu le jour avec l’apparition du digital. Cette technique constitue le fruit de la transformation digitale qui a touché désormais toute la démarche marketing. Appelé aussi « stratégie pull », l’inbound est distingué de l’outbound par une logique non intrusive visant à créer de la valeur et...

Relatório de estágio : ETI (Empowerment Through Integration)

Pimenta, Pedro Henrique Pimenta

O presente trabalho foi realizado no âmbito do estágio curricular em marketing digital na ETI (Empowerment Through Integration), para a unidade curricular relatório de estágio do mestrado em Ciências da Comunicação, Marketing e Publicidade na Universidade Lusófona de Humanidades e Tecnologias. O relatório está dividido...

Digital marketing process enhancement in an online store utilising a combination of design of experiments and lean six sigma

Olivia McDermott · Julien Swana Tansha · Anna Trubetskaya · Angelo Rosa · y 1 más

Purpose This research aims to enhance digital marketing processes by using design of experiments in safelist mailers and traffic exchange websites. Design/methodology/approach The research applies design of experiments to improve an online digital marketing website. Findings The findings show that design of experiments...

Digital Marketing Adoption Between Rice Farmer and Farm Trader

Yogi Makbul · Siti Herni Rochana · Deni Nugraha · Sudrajati Ratnaningtyas

Rice marketing, largely, is still traditional, wherein farmers sell their products to traders, who then sell them to consumers. On the other hand, the use of digital media is fast developing in society currently. It is also growing in rice marketing. Digital media can be utilized by farmers to shift from traditional ma...

Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Hellena Mohamedy Mushi

This article examines the interconnected nature of digital marketing strategies, encompassing search engine optimization, content marketing, social media marketing, email marketing, influencer marketing, paid advertising, and data analysis and the performance of small and medium enterprises (SMEs) in Tanzania which enc...

Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners

Inês Veiga Pereira · Beatriz Casais · Inês Mendes

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Òscar Coromina · Alexei Tsinovoi · Anders Kristian Munk

Digital advertising is central to the business models and technological affordances of digital platforms, creating marketplaces for user attention. Despite the keen theoretical attention to the commodification of audiences in critical new media and data studies, there has been little exploration of how digital marketin...

The Role of Digital Marketing in Engaging SMEs and Education Institution in Emerging Economy

Noerlina Noerlina · Tirta Nugraha Mursitama

In marketing strategy, companies must professionally understand online social marketing campaigns and understand how to implement them effectively. The consideration of using digital marketing in the company is related to cost efficiency and has a major influence on improving the company's business performance. This st...

The Integration of AI in Digital Marketing: Opportunities and Challenges

null Tejaswini Bastray

The integration of Artificial Intelligence (AI) in digital marketing has revolutionized the way businesses interact with customers and optimize their marketing strategies. AI technologies, such as machine learning, natural language processing, and predictive analytics, have enabled marketers to deliver personalized exp...

Systematic Literature Review On Digital Marketing, E-Commerce, And Cultural Influence: Current Trends And Future Directions

Wiltri Oktaviani · Yulhendri Yulhendri

Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online tran...