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126.545 resultados para «marketing digital»

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Artículo 2024 Revisado por pares

INTERNATIONAL ASPECTS OF THE DEVELOPMENT OF THE DIGITAL ECONOMY AND DIGITAL MARKETING

Tural Akbarzade Tural Akbarzade

The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital econom...

9. Industry and infrastructure economics and business social sciences
  • Education Support and Investment Fund NGO
  • English
  • DOI: 10.36962/pahtei4308022024-14
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Publication 2024 Acceso abierto

A STUDY ON IMPACT OF DIGITAL MARKETING

S. Samundeeswari* & D. Sankari**

Digital marketing strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. Today digital market develop in internet technolog...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.10958068
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Artículo 2023 Revisado por pares 1 cita

PLANEJAMENTO ESTRATÉGICO EM MARKETING DIGITAL

Alex Fernando Kvitschal

O marketing digital passou a ser uma necessidade nas organizações. A cada dia cresce o número de usuários de tablets e smartphones conectados à internet através dos mais diversos aplicativos, formando um novo perfil de acesso e interação junto a consumidores e público em geral. A prática do marketing adaptou as moderna...

media and communications social sciences
  • Revista Ibero-Americana de Humanidades, Cienc...
  • DOI: 10.51891/rease.v9i2.8599
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Sales Imporvement towards Digital Marketing in COVID-19 Pandemic

Gogi Kurniawan · Jefri Heridiansyah

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampl...

economics and business social sciences
  • Universitas Pendidikan Ganesha
  • DOI: 10.23887/ijssb.v8i2.43808
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Analisis Strategi Pemasaran Digital Dalam Meningkatkan Brand Awareness Pada UMKM Kuliner Di Kota Manado

Devie Mathilda Lumentut

The rapid development of digital technology has significantly influenced marketing strategies, including in the Micro, Small, and Medium Enterprises (MSMEs) culinary sector. Bandung, as one of Indonesia's culinary hubs, presents a highly competitive business environment, making it crucial for entrepreneurs to optimize...

economics and business social sciences
  • Politeknik Raflesia
  • DOI: 10.53494/jira.v10i2.761
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Other 2023

The Need to Develop Bank Marketing Using DIGITAL Technologies

Azlarova, A. A. (Aziza)

The article examines the need to develop bank marketing using digital technologies. In the process of digital transformation, the issue of obtaining complete and accurate information about the banking products offered by commercial banks through digital channels has become popular. In this regard, the purpose of the ar...

banking services popularity Indonesia economics and business
  • Indonesia
  • English
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Artículo 2021 Acceso abierto Revisado por pares

Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang

Maria Yosephine Dwi Hayu Agustini · Sentot Suciarto Athanasius · Berta Bekti Retnawati · Antonius Haryo Perwito · y 1 más

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how fa...

9. Industry and infrastructure economics and business social sciences 11. Sustainability
  • Soegijapranata Catholic University
  • DOI: 10.24167/jemap.v4i2.3486
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Artículo 2022 Revisado por pares

Retaining Marketing Professionals in Foreign MNC Subsidiaries: The Role of Learning Opportunities

Sofka, Wolfgang · Kaiser, Ulrich · Grimpe, Christoph

Skilled marketing professionals are of strategic importance for foreign MNC subsidiaries because they understand the particularities of local customers and can balance them with the MNC's global marketing strategies. However, the factors keeping them from leaving for other career opportunities are hardly understood. We...

9. Industry and infrastructure 4. Education economics and business social sciences
  • Academy of Management
  • English
  • DOI: 10.5465/ambpp.2022.12333abstract
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Tesis de maestría 2012 Acceso abierto

Marketing digital e marketing tradicional : uma análise comparativa

Kinder, Francis Herbert

Neste trabalho, buscou-se observar as principais vantagens e desvantagens do marketing digital em relação às estratégias tradicionais de marketing, segundo a ótica da evolução do marketing digital (e das ferramentas necessárias à sua realização, como a internet) desde o seu nascimento até os dias de hoje. Para isto, re...

  • Portugal
  • Portuguese
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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Digital Marketing terhadap Brand Awareness : Studi Kasus Kandang Ayam Resto

Dhea Listiana · Ira Dwi

Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...

economics and business social sciences
  • Institut Agama Islam Nasional Laa Roiba Bogor
  • DOI: 10.47467/reslaj.v6i1.285
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