Buscador de Tesis y publicaciones académicas

Home industry development through digital marketing with canva application optimization

Hernando, Riski · Rafiqi, Rafiqi · Hendriyaldi, Hendriyaldi · Hastuti, Dwi · y 1 más

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research i...

Role of Digital Marketing in Shaping Travel Decisions

R. Swadhi · K. Gayathri · Sanjeev Dimri · A. Balakrishnan · y 1 más

This chapter explores the pivotal role of digital marketing in influencing consumer behavior within the tourism sector. As travelers increasingly rely on online platforms for information and inspiration, understanding how digital marketing shapes their travel decisions is crucial. The chapter delves into the dynamics o...

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector

null Lilis Jayanti · Annisa Maharani Bella Pratiwi · Dita Aulia Rahma · Fernanda Kayisa Putri · y 2 más

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and...

Digital Marketing’s Impact on Tourism Decisions in Saudi Arabia: An Analytical Study in Light of Vision 2030

Majed Salem Alsuhaimi

This study investigates the impact of digital marketing channels on tourism decision-making in Saudi Arabia's evolving tourism sector under Vision 2030. Using data collected from 537 participants through structural equation modeling, we examine digital marketing channel effectiveness, the mediating role of perceive...

Examining the Nexus Between AI and Digital Marketing

Anil Kumar · Ewelina Idziak · Sakshi Pandey

The integration of Artificial Intelligence (AI) has transformed the digital marketing landscape, with marketers increasingly adopting AI technologies to enhance customer engagement, deliver personalized experiences, optimize campaign performance, and predict consumer behavior. This study employs bibliometric analysis u...

PENINGKATAN KAPASITAS UMKM DESA SUMBER MULYO MELALUI STRATEGI DIGITAL MARKETING

Yopita Yopita · Reza Hardian Pratama

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting rural economic growth, including in Sumber Mulyo Village, Tanggamus Regency. However, product marketing challenges remain one of the primary obstacles faced by MSME actors. This community service program aims to enhance the capacity of M...

Bibliometric Analysis of Green Marketing Trends and The Utilization of Artificial Intelligence in Digital Content Creation for Sustainable Digital Marketing in Indonesia

Naura, Kamila · Putri Syahira

INFLUENCE OF DIGITAL MARKETING ON PURCHASE OF MOBILE PHONES

Dr. Thanapackiam · Mr. Viswanatha SR

Digital marketing involves using various technological channels, such as search engines and social media, to promote a business' products or services. This form of marketing has become highly popular because it allows for more flexibility and is more convenient for consumers. It also provides mobile companies with a gr...

A STUDY ON THE EFFECTVENESS OF DIGITAL MARKETING PRACTICES AT ALMIPL SOLAR PVT, CHENNAI

Kanagaraj T · Elaiyaraja A

ABSTRACT This study focuses on analyzing the effectiveness of digital marketing practices at ALMIPL Solar Pvt Ltd, Chennai. The main objective is to understand how the company uses various online platforms such as social media, websites, and digital advertisements to promote its products and services. The study also ex...

A Study of Digital Marketing Research Using Bibliometric Analysis

Agung Purnomo · Nur Asitah · Nuzula Firdausi · Syaifurrizal Wijaya Putra · y 1 más

Research on digital marketing with entrepreneurial spirit continues to develop but is limited to one country and/or one field. From the perspective of bibliometric analysis, this study purposes to visually research mapping and research trends in the field of digital marketing on an international scale. This study used...