Buscador de Tesis y publicaciones académicas

Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era

Rabby, Fazla · Chimhundu, Ranga · Hassan, Rumman

Blockchain technology is the fastest developing technology in recent years, and it has had a significant impact on a wide range of industries and companies in the industry 4.0 era. Privacy, security, and trust are three of the most pressing issues facing digital marketing today. The purpose of this study is to investig...

SMEs’ Digital Transformation from a Marketing Perspective

Riccardo Rialti · Lamberto Zollo

Market Sensing

Marjolein Visser · Lucas Hulsebos · Frank van Delft

Digital Marketing Training for MSMEs Sumber Rejeki Bawang in Kediri Regency

Gleydis Harwida · Yaoma Tertibi · Evita Novilia

Digital Marketing Training for Sumber Rejeki Bawang MSMEs in Kediri Regency, aims to increase the understanding and skills of MSME players in utilizing digital technology for product marketing. This activity involved the owner and employees of Sumber Rejeki Bawang MSME. The training included an introduction to social m...

IMPROVING THE METHODOLOGY OF MARKETING COMMUNICATIONS MANAGEMENT IN THE DIGITAL ECONOMY

Hojiyeva, Iroda

IMPROVING THE METHODOLOGYOF MARKETING COMMUNICATIONSMANAGEMENT IN THE DIGITAL ECONOMYHojiyeva Iroda AvezovnaTashkent State University of EconomicsDoctor of Philosophy (PhD) in Educational Sciences,Acting Associate ProfessorORCID iD: 0000-0003-4798-8645Abstract. Digital transformation has expanded the number of customer...

The main aspects of current changes in marketing management

I.V.

The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet. This requires a review of both the conceptual basis of activity and the practical tools of conducting economic activity. The marketing activity of enterprises,...

A Study on Digital Marketing Strategy

Chaithra H N

Digital marketing commonly known as online or web marketinghas become an essential component of contemporary business strategies. This study primarily aimed to enhance brand awareness among the general public and increase the adoption of online behavioural advertising. Additional objectives included examining customer...

Implementation of Digital Marketing for Household Businesses in the Context of Accelerating Economic Recovery During the Covid-19 Pandemic

Sakina Tantri · Etik Riyani · Ali Muktiyanto · Yeni Widiastuti · y 1 más

This community service activity aims to help small, household-based businesses accelerate their economic recovery. Household businesses in Ciledug District, Tangerang, Banten, are a potential sector that must be managed properly, especially in implementing marketing strategies using technology to survive and be sustain...

LOCAL DIGITAL MARKETING ETHICS: WHERE PERSONALISATION HELPS AND WHERE IT CROSSES THE LINE

Ihor Lavrenenko

The rapid development of artificial intelligence and data analytics has significantly transformed digital marketing practices, enabling businesses to deliver highly personalized consumer experiences. However, the growing use of AI-driven personalization raises important ethical concerns related to privacy, transparency...

Optimizing Marketing Strategy Through Digital Marketing for MSME Products in the Culinary Sector in Tanggulangin District, Sidoarjo Regency

Gatot Suryono · Hadiah Fitriyah

This study aims to identify effective digital marketing strategies for MSME food products in the Tanggulangin area of Sidoarjo Regency, using a qualitative approach. This investigation studies five MSMEs in Tanggulangin's culinary sector, including Warung Pring Bali, Warung Candi Ubud, Omah Kidul, LTS Kedungbanteng, an...