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Dian Permadi · Sabrina Maharani · Shafa Dwi Marshanda · Rama Chandra Jaya · y 1 más
Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identif...
Husna Maulida · Zahra Amany Alya Waluyo · Harry Soesanto
In the era of rapid digital transformation and increasing market competition, businesses are challenged to move beyond short-term marketing tactics and adopt sustainable digital marketing strategies to ensure long-term growth. This study explores the essential components of a sustainable digital marketing strategy that...
This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship marketing and social exchange theory by demonstrating how interactivity, ubiquity, and cred...
hotel industrygreen consumer brand engagement330SOCIAL SCIENCES. Economics
Advances in digital technologies coupled with the explosion of data are transforming the marketing education landscape at a rapid pace. Given the scale and speed of digital disruption in today’s industry, marketing academics face ongoing challenges of addressing the theory–practice gap, which will only accelerate. The...
Participants are asked to understand easy strategies for promoting social media products. Speakers also discussed the value of customer reviews in their marketing plans for the goods they provide. The training participants looked enthusiastic about the content presented by the presenters. The training participants were...
The Covid pandemic has had an impact on the declining performance of MSMEs in Kupang City. Various efforts have been made by the government to save MSMEs and one of them is use of digital marketing. This study aims to determine the impact of the use of digital marketing on the performance of SMEs in Kupang City and ide...
With the rise of the digital media age, there has been a significant shift in viewer behavior, prompting television content producers and networks to actively seek out opportunities to better connect with and enable more active engagement with their digital focus groups. High-profile marketing examples from the movie i...
media and communications9. Industry and infrastructuresocial sciences
The purpose of this study is to find the best digital marketing strategy and its development strategy for retail companies in Indonesia. This study uses a qualitative approach of SWOT analysis, and data collection through interviews and direct observation, in five retail companies in Indonesia, namely Indomart, Alfamar...
Herman Lawelai · Ansar Suherman · Anwar Sadat · Andy Arya Maulana Wijaya · y 1 más
Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in So...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that util...
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