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Ponencia / congreso2023
The role of digital marketing in creating consumer behavior
Hunjet, Anica · Keček, Damira · Vuković, Dijana
Modern business, driven by rapid technological progress and the increasing use of digital media, is experiencing significant changes in the way marketing activities are carried out and how they affect consumers. Digital marketing is becoming a key strategy that businesses use to attract, engage, and influence consumers...
economics and businesssocial sciencesdigital marketingtraditional marketing
Digital marketing has become a new trend recently, which is not only applied by large-scale industries but also small industries. Similarly, melinjo chips home industries producer, some of whom have implemented digital marketing using their devices. This study aims to describe the marketing conditions of the melinjo ch...
2. Zero hungereconomics and businesssocial sciences
The article describes the theoretical principles of digital marketing as a specific form of classical marketing in a changing technological basis of production and the information society. Substantiated that digital marketing has enriched Internet marketing capabilities of mobile communication. It is shown that digital...
соціальні мережіmedia and communicationsEconomics as a scienceHF5001-6182
Entering the era of marketing 4.0, marketing methods have shifted or transformed from traditional/conventional ways (offline) to electronic or digital ways (online), namely marketing methods using digital devices, namely websites and social media. This concept has begun to be applied by Aqiqah and food catering busines...
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership between two firms for the purpose of exchanging products and serv...
MetaverseArtificial Intelligence9. Industry and infrastructureeconomics and business
Technological developments in this day and age are growing very rapidly, this affects small and medium enterprises (SMEs), because inevitably small and medium enterprises (SMEs) must follow the developments of the times otherwise they will be left behind. SMEs as one type of business that plays an important role in inc...
economics and businesssocial sciences8. Economic growth
A marketing study is not complete without studying the buyer’s behavior. With more people moving to the digital platform for day to day purposes, digital marketing is gaining momentum like never before. Hence this study aims to study the effect of digital marketing on Exploratory Buying Behavior Tendencies (EBBT) of th...
5. Gender equality9. Industry and infrastructureeconomics and businesssocial sciences
De Paulis, Giammaria · Ciccarelli, Andrea · Salutari, Raffaele · Planamente, Beatrice · y 1 más
Street Food & Digital Marketing si presenta come un manuale operativo imprescindibile per ogni street fooder che ambisca a trasformare la propria passione in un business di successo nell'era digitale. Il volume si focalizza sulle esigenze degli operatori di street food proponendo esempi concreti, un'analisi approfondit...
Unlock your potential and build a successful career with our comprehensive Digital Marketing Training Program. Designed for beginners, working professionals, and entrepreneurs alike, this course covers all the essential aspects of digital marketing — from SEO, Social Media Marketing, Google Ads, and Content Marketing t...
John Kwame Akuma · Derrick Nukunu Akude · Emmanuel Addai Kwaning · Isaac Kwame Amoah-Ahinful
This paper investigated the relationship between digital marketing investment and the sustainability performance of manufacturing firms in emerging markets. The survey utilized a self-administered questionnaire approach, gathering a total of 287 completed responses for data analysis utilizing Smart PLS-SEM (version 4...
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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