Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
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Eugene Loo Zhi Le · Mutia Anggeraini Binti Khalid · Rahilah Binti Ahmad
This research project aims to investigate the acceptance of digital marketing among consumers in Kuala Lumpur. By examining the digital marketing landscape and its impact on consumer behaviour, this study seeks to uncover the factors that influence consumers' attitudes and behaviours towards digital marketing strategie...
null Sathish A.S. · null Prakash M. · null V. Shanthan. Kumar · null Mahesh Pavan Sathavalli
The Indian market is moving more quickly than ever now. The internet is a channel for marketers to communicate with customers. People in India increasingly spend more time online daily, browsing the internet and using social media like Facebook, WhatsApp, and other sites. Thus, rather than focusing on conventional mark...
Abstract In the contemporary world, the significance of technology has become increasingly paramount. Hence, we are living in times in which the theme of digitalization is a transformative force, reshaping our daily lives and fundamentally altering the way we interact, work, and perceive the world around us. The paper...
economics and businesssocial sciencesengineering and technology
Oza Syafriani · Relifra Relifra · Fajar Maulana · Cica Wahyuni · y 1 más
This study investigates the role of destination image as a mediator in the relationships among digital marketing, leadership, the marketing mix, and tourist satisfaction. A total of 420 respondents participated in the survey, which was distributed both online and offline to tourists who visited various destinations in...
In the digital age, food marketing strategies are rapidly evolving, particularly in emerging economies where access to technology and online platforms is expanding. This chapter explores how digital food marketing is reshaping consumer behavior and promoting sustainability in these markets. The rise of digital platform...
In the context of the digital era, music marketing has undergone a significant shift towards fragmented strategies, with the rise of the TikTok platform playing a key role. TikTok, as a new type of social media in digital media dissemination, has played a crucial role in music promotion with its short video format. The...
During this project, I have analyzed Korea¿s marketing and business landscape. The most accurate way of developing a productive and beneficial marketing campaign has a tight relation with Korean tradition and society¿s way of thinking but also with the technological and digital development, which is one of the main poi...
Korean prodcutsKorean marketKorean consumer's behaviourKorean Marketing
Arum Rakhmasari Octivaningsih · Riztrya Novedliani · Mohammad Muslimin · Hadiansyah Ma'sum · y 1 más
The purpose of this study is to determine the effectiveness of digital marketing strategies in overcoming business competition. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and ded...
Search Engine Marketing (SEM) plays a crucial role in the broader field of digital marketing and has been experiencing significant growth and expanding scope. As a core component of digital marketing, SEM focuses on leveraging search engines to drive targeted traffic and increase online visibility. With the continuous...
This study examines the effectiveness of omnichannel marketing on customer loyalty amid business digital transformation. The main problem addressed is the inconsistency of customer experience across multiple channels that affects loyalty in digital business environments. The objective of this research is to analyze how...
Resultados provistos por
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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