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Digital is everywhere, including marketing. We see the growth of digital marketing, social media, and search engine ads. Thanks to tech advances. Why? Digital marketing brings in more bucks. It is tied to the internet and right now, more people are going online. So, the buying habits people have are shifting. This pape...
Muhamad Hidayat · Tanty Sondary · Syaila Novtasari Ruslan
This study examines the impact of entrepreneurial marketing on the performance of micro-enterprises in West Java, specifically focusing on the mediating role of digital marketing in this relationship. Using a causal quantitative design, data were collected through a Likert-scale questionnaire distributed to micro-enter...
For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing int...
T Technology (General)330HD28 Management. Industrial Managementeconomics and business
This paper focuses on understanding new developments that have impacted modern day marketing. This paper also discusses technological concepts that changed the concept of marketing. When we talk about marketing and the role of technology in it, we understand that new marketing ideas have transformed the face of 21st ce...
The article highlights the perspectives of digital marketing and its application in the economy. In particular, author gives examples of real world applications of digital marketing and the mainstream research on studying the consumer behavior
leadershipdigital technologiesIndonesiabusiness model
This Bachelor thesis subjects is the implementation of Digital Marketing in a business for Miniprix market. This thesis being based on a project has an objective which is to create a set of Digital Marketing tools for the sponsoring company which can improve his commercial activi-ties, in particular the effectiveness o...
social mediaeconomics and businesssocial sciencesmarketing
This paper researches into the changing scenery of digital marketing and its importance in the current technological age of business. In the era of internet penetration, social media, and mobile technologies digital marketing is a strategy that businesses cannot do without, in their attempt to connect well with their t...
The aim and purpose of this thesis is to discover how digital marketing can enhance the overall marketing performance of a business, Kytäjä Golf Oy. The objectives were to create a situational analysis and determine where Kytäjä Golf stands in terms of digital marketing activities, create a competitive analysis compari...
Marketingeconomics and businesssocial sciencesdigital marketing
This eBook will outline the key digital drivers in marketing management through creative methods such as videos and offer you personal recommendations. Even if you have no experience in digital marketing, you'll be able to understand as it is essentially the content covered in a digital marketing management module deli...
The current article reviews the aspects of digital marketing technologies as well as the key aspects of green marketing within enterprises. Meanwhile, it reflects vital elements of digital marketing and green marketing used by different types of enterprises, organizations and companies.
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