Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

126.545 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2024 Acceso abierto Revisado por pares

Effectiveness of Digital Marketing with Influencers, Video Content, and Referral Programmes on Consumer Trust in E-Commerce Platforms in West Java

Jacsy Tubalawony

This study examines the efficacy of digital marketing methods, particularly influencer marketing, video content, and referral programs, on consumer trust in e-commerce platforms in West Java. A quantitative research design was utilized to collect data from 300 respondents through a structured online questionnaire. The...

economics and business social sciences
  • PT. Sanskara Karya Internasional
  • DOI: 10.58812/wsshs.v2i10.1372
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares 1 cita

Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation

Damilare Samuel Oshokoya · Jeffery Itepu · Morakinyo Akintolu

In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals, it identifies gaps...

Building construction Realvest customer acquisition economics and business
  • University of Economics - Varna
  • Bulgaria
  • DOI: 10.56065/b8cn6085
Leer el documento
Capítulo de libro 2021 Revisado por pares

New Event Trends as a Tool of Digital Marketing Communication

Dilaysu Cinar

Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer partici...

media and communications 13. Climate action social sciences 16. Peace & justice
  • IGI Global
  • DOI: 10.4018/978-1-7998-4954-4.ch013
Ver ficha
Artículo 2025

The Effect of Digital Marketing Adoption on the Sustainable Growth of Agricultural Industries: Empirical Evidence from Iran

Rahimi Bagmalek, Jahanbakhsh · Moosaei, Mohsen

In recent decades, digital marketing has been recognized as one of the key tools for increasing productivity and accessing new markets in various industries. The agricultural industry is no exception to this rule and digital marketing plays a vital role in its development and progress. Therefore, the purpose of the res...

Agricultural Industries economics and business social sciences Digital Marketing
  • English
  • DOI: 10.71505/ijasrt.2024.1128094
Ver ficha
Tesis de maestría 2024

Importance of digital market and its role on startup businesses in Nigeria

Uwuigbusun, Eunice Ewemade

Technological advancement has played a very essential role in every business both in Africa and Western world. Our day to day endeavors are in one way or the other associated with the internet. Presently, most consumers spend more time on their gadgets e.g. tablets, smartphones, and computers. With the help of digital...

Digital marketing economics and business social sciences Transition
  • Portugal
  • English
Ver ficha
Artículo 2022 Acceso abierto

Impact of Native Marketing on Customer Evaluation in Digital Media: A Study

ACHYUT RAJARAM SHASTRI · JAGPREET SINGH · OSAMA MUSHEER

Native Marketing is mutely revolutionizingthe dimensions of Digital Marketing and leading the world towards locating, enticing, and converting digital customers into business growth potential. This paper aims to focus on the aspect of Ascension in the Conceptual model of native marketing by testifyingto the authenticat...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.7080423
Leer el documento
Artículo 2024 Acceso abierto Revisado por pares 28 citas

Utilizing Big Data in digital marketing strategies for the energy sector

Al-Ababneh Hassan Ali

The main goal of the study is the constructive formalization of the main aspects of big data in digital marketing of companies in the energy sector. With the help of constructive analysis, criticism and scientific generalization, the essence of the concept of “big data” is argued, the key characteristics, types and tas...

Environmental sciences economics and business social sciences other engineering and technologies
  • EDP Sciences
  • DOI: 10.1051/e3sconf/202454102005
Leer el documento
Capítulo de libro 2026 Revisado por pares

Surveillance and Trust in India's Digital Marketing Landscape

A. Ranjithkumar

This chapter examines surveillance and trust in India's expanding digital marketing landscape from a socio-political perspective. The purpose of this chapter is to analyze how data-driven marketing practices, algorithmic personalization, and artificial intelligence reshape power relations among platforms, brands, the s...

media and communications social sciences
  • IGI Global Scientific Publishing
  • ng
  • DOI: 10.4018/979-8-3373-7704-9.ch002
Ver ficha
Capítulo de libro 2024 Revisado por pares 1 cita

Utilization of Artificial Intelligence in the Digital Marketing Industry

Minh Tung Tran · Ree Chan Ho

This study explores the impact of artificial intelligence (AI) on digital marketing processes and outcomes. The research demonstrates that AI plays a vital role in tailoring ads and experiences, improving customer engagement through chatbots and dynamic content, and utilizing automation for data-driven decision-making....

  • IGI Global
  • DOI: 10.4018/979-8-3693-5668-5.ch008
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp