Buscador de Tesis y publicaciones académicas

Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship

Oybek Eshbayev · Laylo Yakhshiboeva

This research investigates the integration of big data processing in computer networks for digital marketing entrepreneurship to optimize marketing strategies and drive business growth. By analyzing current digital marketing practices, we identify key challenges faced by entrepreneurs. Through examining successful case...

Technological Transformation and Challenges in Uzbekistan’s Journey Toward Marketing 5.0

Musurmonov Otabek Sobirjon Ugli

General Background: The evolution of marketing theory from Marketing 1.0 to Marketing 5.0 represents a global shift from product-centered strategies to technology-driven, human-centric marketing philosophies. Specific Background: In Uzbekistan, this transformation has occurred alongside rapid economic liberalization an...

An Ethnography of Digital Marketing and Sports Betting Consumption Practices: Implications for Harm, Marketing Regulation, and Programmatic Intervention Approaches

Cahill, Hayden Donald

The gambling industry is on a substantial growth trajectory. However gambling is a risky and potentially harmful consumption practice. There is concern in Australia and globally about online gambling harm and the role of digital marketing in gambling harm, awareness about disconnected gambling marketing policy and regu...

Analisis Pengaruh Penerapan Digital Marketing terhadap Penjualan Produk bagi Usaha Mikro dan Kecil dengan Pandemi Covid-19 sebagai Variabel Moderasi

Rudi Irwanto · Demitrius Kristiyono

The purpose of this study was to determine the effect of Digital Marketing, on Sales products and determine the effect of Digital Marketing with ease of Pandemic Covid-19 as a moderating variable on Sales Products in small and micro scale enterprises in Kota Besi with the ease of Pandemic Covid-19 as a moderating varia...

FAKTOR YANG MEMENGARUHI PENERAPAN DIGITAL MARKETING SERTA DAMPAKNYA TERHADAP KINERJA USAHA MIKRO DAN KECIL (UMK) PANGAN DI INDONESIA

Ratih Septiyanti · null Nia Rosiana · null Maryono

The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on busin...

Digital marketing in active sports tourism: Enhancing the quality of services for tourism companies in the hail region

Ahmed Galal Selim Ismail · Salwa Mohamed Mohamed Bakheet · Kamal Abdelgaber Mahran · Ahmed F A Mohammed

The primary objective of this study was to determine the role of digital marketing strategy in increasing tourism companies’ services regarding active sports tourism. Data was collected through 307 questionnaires filled out by managers and employees in the Hail region of the Kingdom of Saudi Arabia. The results showed...

Digital Marketing & Digital Entrepreneurship During Social Restriction Policy in Indonesia

Hery Margono

Although marketing and entrepreneurship are not new concepts, in times of social restrictions due to the pandemic generated by Covid 19, which has limited at least half of the world's population, marketing and entrepreneurship, such as MSMEs, have been significantly impacted. The intensity of consumers and the declinin...

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Florian Neus

Digital Marketing as a tool for tourism promotion: Destination Branding in Spain

Pfaller, Helena

Digital Marketing is the new reality when it comes to the promotion of tourist destinations. Nowadays, tourists are more demanding than ever as they expect personalized treatment throughout their entire experience. To face this challenge, Spain’s National Tourist Office (Tourspain) opts for a destination branding strat...

DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION

S NISHA

Digital marketing has brought a change in the way business interacts with consumers in terms of providing personalized content and promotion. This research aims at exploring the impact of digital marketing on the purchase intention of consumers based on the elements like social media marketing, online advertisement, in...