Buscador de Tesis y publicaciones académicas

Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Business Performance

Shreya Pandey

Artificial Intelligence (AI) has emerged as a transformative technology in digital marketing, enabling businesses to enhance customer engagement, improve decision-making, and optimize marketing strategies. This study examines the role of AI in digital marketing by analyzing its applications, benefits, challenges, and f...

International Digital Marketing Plan for Bramd

Grosheva, Natalia

The thesis focuses on creating an international digital marketing plan for Bramd, a small custom clothing company that allows customers to order personalized garments and modify existing designs to their preferences. The thesis explores digital marketing trends and strategies and how they can be used and implemented to...

The Features of Development of Territorial Marketing in the Conditions of Digital Economy

Kurochkina Iryna G.

The article is aimed at studying the features of developing the territorial marketing in the conditions of global digitalization. The transformation of the digital space encompassed almost all aspects of human life, society and the State. The expansion of the information society, the active growth of the electronic eco...

The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria

Emmanuel Nwaka Nwaka · Oladele Oluwatobi Grace · Usman Alhaji Umar · Onyeabor Sophia Amaka · y 5 más

The purpose of this study is to investigate how digital relationship marketing can increase customer loyalty in Nigerian SMEs. The goal is to identify the factors that influence the use of digital marketing tools and assess the effectiveness of various digital channels in promoting customer loyalty. The study used a mi...

Digital Innovation Strategies in Mature Markets:

Takanori Suda · Naoto Onzo

Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan

Aura Chaerani · Widiya Rahmawati · Daiva Permana Ardanu Syaadzan · Salafiatus Salamah · y 1 más

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media mar...

Fuerte Developers - Your Partner for Digital Marketing & App Development

Developers, Fuerte

Fuerte Developers is a dynamic digital solutions company dedicated to helping businesses grow and thrive in the online world. We specialize in comprehensive Performance Marketing, Social Media Marketing, and Digital Marketing strategies designed to maximize your brand's reach and generate quality leads.Our expert team...

Digital marketing metrics in B2B companies : an analysis across the REAN model stages

Vuorio, Kari

This Thesis examines the digital marketing metrics utilised by B2B companies across the REAN model (Reach, Engage, Activate, Nurture) stages. The primary goal was to identify which metrics are prioritised at each stage and how they are applied in practice. A quantitative research approach was used, employing an online...

Digital Marketing Communication Strategy for Local Perfume Brand HMNS @hmns.id

Rr. Tasya Amalia Putri · Hanna Nurhaqiqi

Abstract:This research discusses the digital marketing communication strategy implemented by local perfume brand HMNS via the social media platform Instagram. The aim of this research is to determine the digital marketing communication strategy carried out by the local perfume brand HMNS. This research method uses qual...

Digital marketing tools in the system integrated communications

Autoría no especificada

В статье исследована сущность понятий интернет-маркетинга и цифрового маркетинга и его роли в системе интегрированных маркетинговых коммуникаций. Проведен анализ современных теоретических основ и практических разработок в сфере современных технологий цифрового маркетинга, в частности крауд-маркетинга и его инструментов...