Buscador de Tesis y publicaciones académicas

Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria

Micah, Desmond Jacob · Odoemelam, Chinedu Christian

COVID-19 is the worst pandemic in human history in on the scale and extent of global spread, casualties, economic impact, and negative impact on public health. The COVID-19 crisis has also had an impact integrated marketing communication implementation method (IMC) and related costs in the enterprise. Digital Marketing...

Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing

Yoesoep Edhie Rachmad

Rachmad, Yoesoep Edhie. 2024. Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing. İzmir Kordon Kitap Yayıncılığı, Özel Baskı 2024. "Artificial Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing," authored b...

Penerapan Digital Marketing sebagai Komunikasi Pemasaran Jasa Photography Happy Stories Terhadap Konsumen di Medan

Naufhal Nabhan · Suheri Harahap · Muhammad Faishal

This article discusses how to apply digital marketing as a marketing communication for Happy Storiesphotography services to consumers in Medan. Happy Storiesis a vendor that offers complete photo products and services. Happy Storiesutilizes Instagram as a medium to market its products and services. This article uses de...

Meta Evolution

Sukran Karaca · Zuleyhan Baran

Meta marketing, considered an evolution of digital marketing in the tourism sector, holds great importance in enhancing customer experiences and brand loyalty. This chapter focuses on the necessity of developing and implementing meta-marketing strategies correctly to meet customer expectations. Furthermore, understandi...

DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

Muchammad Saifuddin

Abstract This research is motivated by the existence of a pandemic covid 19 which is an obstacle for small and medium- sized enterprises (SMEs) in marketing. The purpose of this study was to provide an overview of the forms of digital marketing out by small-medium enterprises during the covid 19 pandemic that cannot be...

A Study on the Effectiveness of Digital Marketing Strategies of Airbnb Towards Its Customers in Chennai City

Mr.S. Gnanasekar · Dr.B. Vidya

The rapid growth of digital marketing has transformed the hospitality industry, with platforms like Airbnb leveraging online strategies to engage and attract customers. This study examines the effectiveness of Airbnb's digital marketing strategies in Chennai, analyzing their impact on customer engagement, brand percept...

The Evolving Landscape of Digital Marketing: Job Outlook and Future Trends

Pushpendra Khandelwal

FEATUREOrganic digital marketing 2.0

Conor Brady

Innovation Of Digital Marketing Strategies For Islamic Boarding School Brand Awareness

Sardinia Damayanti · Ida Rindaningsih

General Background In the contemporary digital era, Internet integration is essential for organizational visibility and competitive advantage, significantly revolutionizing marketing communication within educational institutions. Specific Background Ar Rohmah Putri Islamic Boarding School in Malang has shifted from con...

Aplicación y análisis de un modelo de decisión y ejecución de técnicas de Marketing B2B

Caballero Martínez, Alejandro

[ES] Dentro de los procesos de transformación digital de las empresas, el marketing digital engloba diferentes vías y técnicas de trabajo, en función de la tipología y las necesidades/características de cada empresa. Este Trabajo Final de Máster tiene como objetivo aplicar un modelo de decisión a seguir de una agencia...