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This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay v...
null Mohammad Turaab Suhail · null Prof. Mohammed Altaf Khan · null Dr. Mohd. Afzal Saifi · null Dr. Arun Kumar Attree
Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brand...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands. To do this, the study explores the implementation of digital marketing strategies that are adopted by the luxury fashion brands. It uses a systemati...
Case StudyOmnichannel marketingDigital marketingInfluencers marketing
This study is intended to determine the influence of Digital Marketing through Store Atmosphere on the buying interest of Café visitors in the city of Cirebon. The population used in this study was café visitors in the city of Cirebon. The sampling technique uses Incidental Sampling. In testing this data using analysis...
The study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research was conducted to get valuable insights into factors that contribute the most to increasing engagement in digital marketing campaigns. The study...
Customer engagementDigital marketingeconomics and businesssocial sciences
We all are on Live in the Digital world. And this digital world everything runs from the strategy of item's marketing. And that's why we can say that in the digital world, any of the items if marketing is strong then we can cell any of the items and the economy will boost automatically. Marketing increases the value of...
Lestari, Risma · Widyaningsih, Dewi · Andriana, Myra
This study aims to examine the effects of digital marketing, price penetration, product innovation, and competitor orientation on the marketing performance of culinary MSMEs in Semarang Regency. A quantitative explanatory research design was employed using data collected from 70 MSME owners selected through purposive s...
Analysis of the Influence of Digital Marketing Strategies and Online Campaigns on Tourist Visit Rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. This study aims to analyze the influence of digital marketing strategies and online campaigns on tourist visit rates in Pearung Geosite Si...
Purpose This study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level. Design/methodology/approach The study utilizes categorization and contextualization of qualitative methodologies to review the literature, using...
This paper aims to investigate the impact of digital marketing on the growth of manufacturing SMEs and the impact of business size and managers’ capability of using digital marketing tools as the most effective technique to communicate directly with clients. SPSS statistical software is used to process the data collect...
economics and businesssocial sciences8. Economic growth
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