Buscador de Tesis y publicaciones académicas

The Role of Digital Capability and Social Media Engagement in Mediating Entrepreneurial Marketing on MSME Marketing Performance in Banyumas Regency

null Reza Rahmadi Hasibuan · Sudarto Sudarto

This research aims to examine the role of digital capability and social media engagement in mediating the relationship between entrepreneurial marketing and MSME marketing performance in Banyumas Regency. This research uses simple random sampling data analysis techniques with a sample size of 298 respondents from MSMEs...

Study on the Changes in Australian Consumer Behavior in the Digital Marketing Environment

Shanshan Zhou

With the rise of emerging platforms like Temu and Shein, Australia's e-commerce market has been thriving, leading to significant shifts in the market landscape. Digital marketing, which utilizes digital media as a tool, employs consumer profiling for data collection and rational usage, analyzing users' potential attrib...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

null Dr. D. Samundeeswari

As digital transformation accelerates, businesses must adapt to rapidly evolving digital environments, challenging traditional marketing practices and demanding new technological capabilities. This overview examines how digitalisation and digital marketing competencies interact to influence adaptability in a digitally...

Penerapan Digital Marketing dalam Optimalisasi Pemasaran Jasa Pendidikan

Romdhoni Faiz

This article discusses the importance of digital marketing approach in marketing optimization of education institutions. The article highlights kinds of digital marketing components and its implementation in the marketing strategy, in order to increase its effectiveness and efficiency. The article also discusses seven...

O marketing digital como ferramenta para captação e fidelização do cliente

Monteiro, Eduardo Pereira

Esta dissertação explora o papel crucial do marketing digital na aquisição e retenção de clientes em ambientes empresariais contemporâneos. Com o advento da era digital, as empresas enfrentam um cenário altamente competitivo, onde a eficácia das estratégias de marketing tradicionais está em declínio. Nesse contexto, o...

Digital Marketing

Digital Marketing · Dr. Shabana.K.M, · Mr. Anantha Murthy · Dr. Karuna Pandit

MARKETING DIGITAL NA INDÚSTRIA DA MODA

Lucas Ferreira · Joao Biron Filho

Esse artigo aborda sobre o marketing digital na indústria da moda e de que modo a digitalização e o marketing digital impactaram esse mercado. A pesquisa de campo foi realizada na empresa Botan Acessórios. Os resultados obtidos nesta pesquisa deixam claro a importância do marketing digital para o crescimento e a sobrev...

Digital marketing plan

Dave Chaffey · PR Smith

A Study on Digital Marketing and its Impacts on Today’s Society 

Siri Gambhiraopet

This study examines how digital marketing is changing and the various ways it affects customers, businesses, and society as a whole. With data-driven insights to personalize communications, improve customer experiences, and boost sales, digital marketing methods have revolutionized how businesses interact with their cu...

Meningkatkan Profit Umkm Dengan Menerapkan Penjualan Melalui Digital Marketing Di Masa Pandemi Covid-19

Rini Septiowati · Silvia Sari · Purwatiningsih Purwatiningsih · Ruruh Dyatmiko · y 1 más

Pengabdian Kepada Masyarakat yang berjudul Meningkatkan profit UMKMdengan menerapkan penjualan melalui digital marketing di masa pandemic covid-19 ini bertujuan untuk memberikan pengenalan tentang digital marketing, mengajak serta menanamkan kesadaran kepada para pelaku UMKM bahwa sangat penting mengembangkan pemasaran...