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This research provides a comprehensive examination of the digital marketing strategies employed by novice entrepreneurs. Based on data collected from 136 novice entrepreneurs through a survey, the study covers aspects including their choice of digital marketing channels, key success measures, strategies, challenges, an...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Wulan, H. S. (Heru) · Agustina, F. (Feri) · Harini, C. (Cicik)
The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...
Indonesiaeconomics and businesssocial sciences8. Economic growth
This study presents a comparative analysis of the effectiveness of traditional marketing and digital marketing strategies in achieving business objectives. Traditional marketing, encompassing print, broadcast, and outdoor media, has long been valued for its broad reach and credibility, particularly in targeting local a...
This study aims to analyze business communication strategies in the marketing system implemented by Micro, Small, and Medium Enterprises (MSMEs) by utilizing digital marketing technology. Through a qualitative approach, the study collected data from a variety of sources, including in-depth interviews with MSME actors,...
In the rapidly evolving landscape of marketing, the infusion of cutting-edge technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) has ushered in a paradigm shift. These technologies, collectively known as emerging technologies, are redefining the ways in which digital mark...
The article provides a comprehensive overview of contemporary trends in digital marketing. It examines general trends in digital marketing, encompassing both global practices and the specifics of the Ukrainian market. Special attention is given to social media marketing, where new platforms and innovative audience enga...
This study aims to analyze the influence of Digital Marketing, Fomo (Fear of Missing Out), and Influencer Marketing on purchasing decisions for Skintific skincare products in Samarinda City. The study population was Skintific product users in Samarinda City. The study used a purposive sampling technique with a sample o...
Djoko Widagdo · Budi Utami · Dwi Wahyono · Achiruddin Siregar · y 1 más
PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research us...
Abstract Social media marketing has emerged as a powerful strategic tool influencing consumer perceptions, attitudes, and purchasing decisions in the digital era. With the increasing usage of platforms such as Instagram, Facebook, YouTube, and TikTok, businesses are adopting innovative digital strategies to engage cust...
The devastating Covid 19 pandemic has shifted priorities in the business world to accommodate the new normal that the pandemic has caused. Digital marketing has become a necessity for corporations to keep up with the evolving needs of consumers. With the help of the emerging technologies, corporations have begun embrac...
Machine LearningMarketingeconomics and businesssocial sciences
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