Buscador de Tesis y publicaciones académicas

Competency Codes: Marketing Management for the Digital Future

E. VINCENT CARTER

The digital market demands new marketing management competencies. This study advances new marketing management competencies to meet the challenges of an evolving digital market. Until recently, digital marketing strategy has focused on information control and the advantages of computing technology. Future strategic val...

A STUDY ON CONSUMER PERCEPTION TOWARDS CHALLENGES OF DIGITAL MARKETING

Dr. Mrinal Phalle, Et. al.

Worldwide technology has changed a type of marketing techniques that embeds the company’s brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awaren...

DIGITAL MARKETING UNTUK REMAJA

Asrori, M. Z. (M. ) · Wijaya, . . ( Arya) · Baskoro, F. (Fajar ) · Hozairi, H. (Hozairi)

Dalam buku ini, terdapat berbagai informasi penting yang berkaitan dengan Digital Marketing, seperti pengenalan digital marketing, strategi pemasaran, pembuatan konten digital, dan penerapan SEO. Buku ini lebih mengutamakan para pembaca bisa mempraktekkan materi yang telah disusun untuk menuntun para pembaca mampu meni...

Digital marketing

Leyla Gamidullaeva · Svetlana Zinchenko · Evgeniya Bizhanova

The textbook highlights the theoretical and practical aspects of digital marketing that are emerging in the context of the digital transformation of the economy, business and customer experience. The article reveals the essence and features of digital marketing, its key tools and technologies used for marketing researc...

Analysis of Property Marketing Strategy by Utilizing Digital Marketing (Case Study of PT Rizki Mandiri)

Cici Winda Atila · Wahyu Syarvina

Digital marketing has now penetrated several fields, including property. Therefore, it is important for companies to implement digital marketing strategies for broader marketing. The company optimizes online marketing or digital marketing as a way of communicating with target consumers. This is definitely a very effect...

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Pindy Subaldan · Aswad Ishak

Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through...

TRANSFORMING STUDENT PERCEPTIONS IN DIGITAL MARKETING: IMPACT ANALYSIS EDUCATIONAL SEMINAR

Afandi, Ahmad · Amalia, Alfi · Hayati, Isra

In the rapidly evolving digital era, digital marketing has become important for business strategy and Education. Increased use of the Internet, changes in consumer behavior, personalization, targeting, and cost-effectiveness of digital marketing emphasize the need to integrate it into Education, especially for students...

CHAPTER 2: DIGITAL MARKETING, INTERNATIONAL MARKETING, AND B2B MARKETING IN THE DIGITAL ERA

AFM Jalal Ahamed

Optimalisasi Digitalisasi UMKM di Kelurahan Rungkut Kidul

Innike Fitra Farastutie · Mirda Yuma Eka Putri · Singgih Manggalou

At this time UMKM in the Indonesian economy play a very important role in the growth of a country. As a business person in a business that is run, an entrepreneur who runs a business must have a good marketing strategy, so that he can achieve the targets that have been planned.Today's rapidly developing technology can...

The Influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of Property Assets through a Competitive Environment at PT PLN (Persero) Pusdiklat

Fandy Nuary · Adhi Prasetio

Marketing performance of property asset utilization is influenced by various strategic factors, including entrepreneurial marketing and digital marketing, as well as the competitive environment conditions faced by organizations. This research aims to analyze the influence of Entrepreneurial Marketing and Digital Market...