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Social Media Marketing

Mia, Milon

Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty

Tiurida Lily Anita · Maidar Simanihuruk · Yuviani Kusumawardhani · Lianna Wijaya

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality s...

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Autoría no especificada

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is t...

ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS

null Yessi Claudia Sianipar · null Syafrizal Helmi Situmorang · null Rulianda Purnomo Wibowo

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesig...

Digital marketing plan for Noxam Oy

Palmer, Tristan

This product-based thesis focuses on the research and creation of a digital marketing plan for a commissioned company. The company is a medium-sized cleaning and maintenance service provider, located in the capital region of Finland. The company has never lever aged any kind of digital marketing resources since founded...

THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS

Debbie Laverie · William Humphrey · Kerry T. Manis · Karen Freberg

The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry ce...

Digital Marketing untuk Meningkatkan Efisiensi Usaha Batu Bata di Kabupaten Banyuasin

Handayani, Febria Sri · Hadiwijaya, Hendra · Putri, Meidyan Permata · Andita, Mirza Putri

The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website...

Trends in Digital Marketing to Generation SpongeBob

Van Damme, Gerda

Deepening by Gerda Van Damme, Dreammachine, on the trends in digital marketing to Generation SpongeBob

Digital Marketing Adoption Among Entrepreneurs: A Cross-Country Analysis of GEM Survey Cycles 2020/2021, 2022/2023, and 2023/2024

Mary Ann Carranza

Digitalization has transformed how entrepreneurs acquire and retain customers; however, cross-country evidence on digital marketing adoption remains limited, particularly in multi-year comparative analyses across diverse economies. This study addresses this gap by analyzing Global Entrepreneurship Monitor (GEM) Adult P...

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Abdel-Aziz Ahmad Sharabati · Ahmad Ali Atieh Ali · Mahmoud Izzat Allahham · Alhareth Abu Hussein · y 2 más

This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growt...