Buscador de Tesis y publicaciones académicas

The Influence OF DIGITAL Marketing on the Understanding, Skills, Implementation AND Performance OF MSMEs Moderated by Constraints

Gentari, K. (Katri) · Agustina, S. (Sri) · Rakhmalina, I. (Ika) · Heriyana, H. (Heriyana) · y 2 más

Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challeng...

Alasan Anda Harus Menjadi Digital Marketing Agency

Budgetdigitalmarketing

A Framework of Digital Marketing Through Knowledge Management

Aying Shuotie · Jirapat Wanitwattanakosol

The role of digital marketing in boosting creative immigrant entrepreneurship in Finland

Suominen Sari Kristiina

Peran Digital Marketing dalam Branding Lembaga Pendidikan Islam

Nurul Shafika · Syahrul Amsari

General Background: In the digital era, Islamic educational institutions face increasing competition requiring adaptive branding strategies through digital platforms. Specific Background: RBE Preschool Unit Al Fikih Orchard Utara Malaysia, established in 2022 and undergoing ownership transition in 2025, adopted digital...

Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim

Michael R. Leach · Chihfeng P. Lin

Digital libraries, institutional repositories, electronic journals, aggregator services, and open access publishing are just some of the new digital resources and services that are impacting libraries and information centers around the world. Marketing these new resources and collections is even more important in this...

Order processing

Marjolein Visser · Patricia Ouwendijk · Stephan Schroeders · Ernst-Jan Kruize

COMPORTAMIENTO DEL CONSUMIDOR EN EL MARKETING DIGITAL: MENCIÓN A LA EMPRESA APPLE

Miñana Bernal, Priscila Renata

Comportamiento del consumidor en el marketing digital empresa apple

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho · Santos, José Duarte · Pereira, Inês Veiga · Torres, Ana Isabel

This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for...

Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs

Natasha Patricia Bojorges Moctezuma

Existing research on digital marketing has mainly focused on social media. However, Internet evolution brings particular challenges that must be faced. In order to explore new business opportunities, it becomes increasingly important to develop new conceptual models on the availability and adoption of digital marketing...