Buscador de Tesis y publicaciones académicas

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

Joni Bungai · Heddy Setiawan · Feby Arma Putra · Bayu Purbha Sakti · y 1 más

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital m...

A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan

Yukio Y. Murakami · Natsuo Okasaki

The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in mar...

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Autoría no especificada

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is t...

Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing

Hayu Mas Wrespatiningsih · Adie Wahyudi Oktavia Gama · Dewa Ayu Putu Adhiya Garini Putri

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help...

Marketing Digital Estrategias de Marketing Digital

Cruz Cuadra, Nancy Carolina · García Cordero, Aniuska Lissette · Cordero López, Francis Georgina

El marketing digital hoy en día es una herramienta fundamental para cualquier empresa u organización que desee sobresalir en el mercado, es un conjunto de actividades que se ejecutan con el objetivo de atraer nuevos negocios y clientes, desarrollando una identidad de marca. Actualmente el marketing digital capta a la m...

The adoption of interactive digital television by advertising professionals: exploring an international marketing communication medium

Cauberghe, Verolien · De Pelsmacker, Patrick

The Growth and Relevance of Social Media in Analytics and Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members

Esra Topcuoglu Schoen

Exploring Digital Entrepreneurship: A Qualitative Study on New Business Models and Digital Marketing Strategies

Nurlaely Razak · Nur Syamsu · Muhammad Rusli Djunaid · A. Tenriolle

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital...

Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Arnolt Kristian Pakpahan · Ayu Ekasari · Verrel Rhein Indra Setiawan

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce compet...