Buscador de Tesis y publicaciones académicas

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan · Shanshan Zhang

This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including...

THE INFLUENCE OF DIGITAL MARKETING ON SHARIA MSME INCOME (STUDY OF SHARIA MSMEs IN DELI SERDANG REGENCY)

Muhammad Hafizh · Purnama Ramadani Silalahi

The use of digital marketing during the pandemic is very helpful for SMEs in developing their business. The purpose of this study was to determine the effect of digital marketing on MSME business actors in Deli Serdang district. The study used quantitative methods with questionnaire data collection distributed using th...

PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM

Nur Afni Anggraini · Wasiman Wasiman

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digit...

Digital Marketing’s Impact on MSME Performance: Median Influence of Digital Literacy and Brand Awareness

Yekti Asmoro Kanthi · Bagus Kristomoyo Kristanto · Roby Firnando Yusuf

Objective: This study analyzes the influence of digital marketing on digital literacy, brand awareness, and the performance of MSMEs in Malang City, while investigating the mediating roles of literacy and awareness. Research Design & Methods: A quantitative research design was employed using survey data collected from...

THE REVIEW OF DIGITAL MARKETING METAVERSE IN BUSINESS ENVIRONMENT OF GARMENT AND KNITTING ENTERPRISES

Aliev Abdulaziz Ismailovich

The current article concentrates on the key aspects of digital marketing technologies with regard to metaverse. Meanwhile, it examines key elements of digital marketing metaverse utilized in garment and textile enterprises and its advantage to these industries.

An Evaluation of Digital Marketing in Critique

Soumyajit Mahapatra¹

Opinions on a few current and forthcoming marketing trends are discussed in this article. Recent literature and events in the business sector serve as the basis for the material. The study's foundation is secondary data. The research utilises published and online literary sources. Numerous papers, studies, reports, new...

Impact of Digital Marketing Literacy on Perceived Business Performance of Small & Medium Tourism Enterprises in the Western Province: Special Reference to the Tour Guide Industry

D P N De Silva · C B Wijesundara

"The high pace of digitalisation in the tourism sector has largely changed the nature of marketing practices and competition, especially for small and medium tourism enterprises (SMTEs). As online presence and communication with customers become the main key to survival of tour guides, the latter increasingly need digi...

Kemajuan Dalam Teori Dan Praktik Digital Marketing

Afrizal Zein

Digital marketing telah mengalami perkembangan pesat seiring dengan kemajuan teknologi dan perubahan perilaku konsumen yang semakin terhubung secara digital. Dalam beberapa tahun terakhir, teori dan praktik digital marketing telah bertransformasi dengan memperkenalkan konsep-konsep baru yang memungkinkan pemasar untuk...

Marketing Self-Branding Strategies for Social Presence in Digital Media

Robert Pennington

Pendampingan Digital Marketing UMKM untuk Tingkatkan Daya Saing Desa Kelaten

Novita Sari · Firmansyah Yunialfi · Hendrawan Harahap · Omega Septiani Gultom · y 4 más

Purpose: This program aims to assist and socialize digital marketing for MSMEs in Kelaten Village to improve their competitiveness in the digital economy era by enhancing knowledge, skills, and market reach through online platforms. Research Methodology: The program was implemented through socialization, training, and...