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PENGEMBANGAN WAWASAN DAN INTERPERSONAL SKILL MELALUI SEMINAR MARKETING DI ERA DIGITAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO

Riza Rachman

Di era yang serba digital seperti sekarang ini dimana perkembangannya juga luar biasa, pemasaran digital (digital marketing) menjadi satu metode baru yang sangat berperan penting dalam memasarkan suatu bisnis, terutama bisnis seperti jual beli online (online shop). Digital marketing dengan segala kelebihannya dibanding...

Digital Marketing and MSME Performance Mediated by Digital Literacy in Southwest Papua

Agilistya Rahayu · Susetyowati Sofia

This study examines the influence of digital marketing on MSME performance in Southwest Papua, with digital literacy as a mediating variable using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. The study applies a quantitative explanatory research design through a survey method, using structur...

Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing

Bambang Sugiharto · H. Harkim · Nirmadarningsih Hiya · Rejekia Vaizal Simanungkalit · y 1 más

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital...

Digital Marketing and Business Growth in India: Opportunities, Challenges and Future Prospects

Pawar, Babasaheb Devram

Abstract Digital marketing has become a major influence, changing how businesses approach their strategies in today's digital world. As more people use the internet, smartphones, and social media, companies can now connect directly with customers and run their operations across different regions. This study looks at ho...

MARKETING DIGITAL E MARKETING DE RELACIONAMENTO COMO ESTRATÉGIAS DE EMPREENDEDORISMO: UMA ANÁLISE EM TEMPOS DE PANDEMIA NA REGIÃO DOS CAETÉS - PA.

ALESSANDRA QUEIROZ DA SILVA · MARÍLIA FREITAS DE SOUSA · NAIARA SILVA FERREIRA · RICARDO DA SILVA SANTOS

Digital Marketing for Newbies: Learn the Basics Without the Jargon

Enrique Ballesteros

<span>Digital marketing has revolutionized the way businesses connect with their customers, but it can be overwhelming for beginners. This article offers a clear and accessible introduction to the fundamentals of digital marketing, removing the complex jargon often associated with the field. Instead of focusing on abst...

A Study on Digital Revolution in the domain of Marketing

Prof. Sujata Rath · Dr Ashamayee Mishra

Connecting with your audience at the proper time and place has always been the goal of marketing. This calls for you to reach out to them today online, where they are already spending time. All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage w...

MODEL PEMASARAN KEWIRAUSAHAAN MELALUI DIGITAL MARKETING SEBAGAI PEMODERASI UNTUK MENINGKATKAN KINERJA PENJUALAN UMKM KOTA SEMARANG

Heru Sri Wulan · Feri Agustina · Cicik Harini

The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...

INNOVATIONS IN THE CONTEXT OF THE DEVELOPMENT OF MARKETING STRATEGIES AND THE CONCEPT OF MARKETING 6.0

Oksana V. Melentieva

The development of the digital economy is taking place at a new stage in the development of the country’s economy and territories, which is conditioned by international challenges and the need to transform in a turbulent and competitive economy. The dynamic pace of development of the digital economy is due to the growi...

Toolkit for digital agricultural marketing in Post- Covid-19 period

N. Karunakaran · M.S. Sadiq · I.P. Singh · I. K. Nazifi · y 1 más

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital...