Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto

IOT-Driven Digital Marketing Framework for Enhanced Consumer Experience

Himani Dhiman · Tripti Dhote

Internet of Things (IoT) and digital marketing are revolutionizing the way organizations interact with their clients, ushering in a better experience as well as more informed decisions. IoT allows business to automate lifesustaining activities and get priceless insight into individuals' behavior through linkage of smar...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.15209723

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Tesis de maestría 2011

Digitální marketing a jeho úloha při oslovování mladé generace

Raková, Lenka

The aim of diploma thesis is to map the digital marketing environment, characterize the young generation in terms of its digital media equipment, determine the preference of individual communication channels, media consumption, purchase behavior and analyze the role of digital marketing techniques for reaching this gen...

media and communications 4. Education social sciences

• Vysoká škola ekonomická v Praze
• Czech Republic
• Czech

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Artículo 2026 Revisado por pares

Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM Kuliner di Indonesia

Deti Kurniati · Heny Fitriani · null Sumarno · Ahmad Sofan Ansor · y 1 más

This study aims to analyze the role of digital marketing in increasing the competitiveness of culinary MSMEs in Indonesia by positioning digital marketing as a strategic process, not just a promotional tool. The study used a qualitative approach, exploring the experiences of culinary MSMEs in utilizing social media, ma...

economics and business social sciences

• Lembaga Intelektual Muda Maluku
• DOI: 10.54373/hijm.v4i4.6591

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Artículo 2023 Revisado por pares

Эволюция didgital маркетинга

Autoría no especificada

бұл мақалада Didgital маркетингінің пайда болу және даму эволюциясы қарастырылған. Didgital маркетинг — бұл тауарлар мен қызметтерді ақпараттық және электронды каналдар, мысалы теледидар, интернет, әлеуметтік желілер және т. б. арқылы жылжыту. Digital маркетингтің басты мақсаты — тұтынушылармен байланыс арналарын кеңей...

• Karaganda University of Kazpotrebsoyuz
• Russian
• DOI: 10.52445/bkeu.2023.69.2.005

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Artículo 2024 Acceso abierto Revisado por pares 4 citas

MARKETING ANALYTICS IN THE ERA OF DIGITAL-BASED MARKETING STRATEGY

Hidayati, Arifah · Susanti, Evi · Jamalong, Ahmad · Ginting, Dafid · y 2 más

This groundbreaking study delves into the intricate realm of digital marketing analysis, which entails the systematic collection and scrutiny of data pertaining to digital marketing endeavors. With a novel focus on elucidating the economic ramifications of digital marketing on sales augmentation, the research employs a...

Marketing Internet Pandemic economics and business

• Lembaga Penelitian dan Pengabdian masyarakat...
• DOI: 10.22437/jiituj.v8i1.31908

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Artículo 2026 Acceso abierto Revisado por pares

AI-Enabled Sustainable Digital Marketing Systems: A Stimulus–Organism–Response Framework of Customer Engagement and Institutional Sustainability Capabilities

Somto Obinna Obi-Okoye · Reema Nofal

Artificial intelligence (AI) has transformed digital marketing in so many ways because it enables intelligent, personalized, and data-driven customer experiences. Nonetheless, current research remains fragmented, mostly because it emphasizes the direct effect of AI on marketing performance while overlooking the instrum...

customer engagement S–O–R framework (Stimulus–Organism–Response) sustainable digital marketing institutional sustainability capabilities

• MDPI AG
• English
• DOI: 10.3390/su18178925

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Artículo 2020 Acceso abierto Revisado por pares 116 citas

Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Noel, Jonathan K. · Sammartino, Cara J. · Rosenthal, Samantha R.

Alcohol marketing has proliferated on digital media, such as websites, social media, and apps. A systematic review was conducted to examine studies of associations between exposure to digital alcohol marketing and alcohol consumption.Eight electronic databases were searched for "alcohol" and "marketing" through 14 Febr...

Male Marketing Internet Adolescent

• Alcohol Research Documentation, Inc.
• English
• DOI: 10.15288/jsads.2020.s19.57

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Other 2026 Acceso abierto

Best Digital Marketing Course Institute in Delhi

Digital, Anshika

Learn SEO, SEM, social media, content marketing, analytics, and more with hands-on projects and expert mentorship. Flexible online/offline classes with placement support in Delhi.Website: Digital marketing Course Institute in Delhi

• figshare
• DOI: 10.6084/m9.figshare.31442248.v1

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Artículo 2024 Acceso abierto Revisado por pares

Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

null Haile Gebrselassie · null Abebe Bikila · null Derartu Tulu

Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/iceb.v3i2.475

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Artículo 2025 Acceso abierto Revisado por pares

THE USE OF DIGITAL MARKETING TECHNOLOGIES AND PROCESS OF DIGITALIZATION IN GARMENT AND KNITTING ENTERPRISES

null Aliev Abdulaziz Ismailovich

The current article focuses on the aspects of digital marketing technologies and digitalization process. Moreover, it scrutinizes key elements of digital marketing technologies used in garment and textile enterprises and their benefit to these industries.

industrial biotechnology engineering and technology

• Tashkent State University of Economics
• DOI: 10.55439/eit/vol13_iss1/634

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