Buscador de Tesis y publicaciones académicas

Forecasting the trend of specialized digital marketing of social media in Iran

Maryam Khaki · Aminollah Jafarpour

This article examines the role of social media as a powerful factor in marketing and its impact on organizational structure with a special focus on digital marketing. It outlines the components and roadmap for integrating digital marketing into social media. This research used customers who used the services and produc...

The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance

Amelindha Vania · Nur Laili Fikriah

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for busines...

The Influence of Electronic Word of Mouth (E-Wom) on Brand Trust and Brand Image on Purchasing Decisions for OMG (Oh My Glow) Products in the City Bima

null Dewi Aprilia · null Intisari Haryanti · null Juwani

This study aims to examine the influence of marketing capability and digital marketing on the marketing performance of MSMEs in Bolo District, Bima Regency. The study employed a quantitative approach using multiple linear regression analysis to determine the partial and simultaneous effects of the independent variables...

Digital Marketing Agency Lahore

Digital marketing agency lahore

Digital Marketing Agency Lahore provides professional digital marketing services for startups, small businesses, and established brands. Our expertise includes search engine optimization (SEO), pay-per-click (PPC), social media marketing, website design and development, branding, content marketing, and web hosting. We...

Digital Marketing ERA: The Future of Marketing and Communications

J.Gandhimathi Scanya, Dr.G.Jayalakshmi

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence...

Creating a Digital Marketing Plan for a Hospital

Riaz, Waqas

The objective of this thesis was to create a digital marketing plan for a hospital to reach and engage potential customers through digital marketing. The case company was transformed from a small clinic into a big hospital but it was lacking a systemic approach for digital marketing practices in form of a digital marke...

Digital Marketing Training in Delhi, India

The Digi Experrts

Digital Marketing Also Mention And to advertising and Best campaigns, digital marketing is the component of marketing that uses the internet and online-based digital technologies. Although this term covers a wide range of market-based, globally-inconsistent markets, we will focus on the most common forms below. And, Be...

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah · Ikhsan · Santi, Ira Nuriya · Farid

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing p...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN

Muhammad Ali Fikri · Nur Arya Alamsyah

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...

Customer journey and experiences

Larsen, Lizette Vorster